Most businesses running paid ads online think they have a solid marketing setup. But when we get on discovery calls with potential clients, we find the same gaps over and over again — and those gaps are costing them leads, sales, and serious revenue.
In this episode of the EIC Podcast, we break down the exact framework they use with every new client: the Search to Social Playbook. It's a proven approach to connecting search intent data with social retargeting to produce leads that are more qualified, more informed, and more ready to buy.
Are your digital ads running but revenue still isn't where it should be? The problem almost certainly isn't your budget — it's a leak somewhere in your marketing funnel. We break down the three funnel buckets every business needs to diagnose, the exact metrics to watch in each one, and the specific needle movers to implement when the numbers are off.
A 150+ location fast casual restaurant chain spending $1.1 million annually on paid ads decided to go completely dark. Within just five weeks, the ripple effects hit every single marketing channel — organic, social, email, branded search, and direct traffic all took a hit. Revenue dropped $182,000. And when they tried to recover? They needed 48% more budget just to get back to baseline.