How to Use Influencer & UGC Content in Your Advertising Funnels

How to Use Influencer & UGC Content in Your Advertising Funnels

Published on: 12/06/2026

Most B2B brands are creating influencer and UGC content — but very few are using it the right way. In this episode of the EIC Podcast, we break down exactly how to fold influencer and creator content into your paid ad funnel.

B2B Marketing
Read more
Google AI Overviews Are Changing Search Forever — Here's What Marketers Need to Know

Google AI Overviews Are Changing Search Forever — Here's What Marketers Need to Know

Published on: 09/06/2026

Google's AI Overviews have fundamentally changed the way people search — and if you're running paid ads, your strategy needs to catch up fast.

B2B Marketing
Read more
DCO Is the New Standard for Paid Media Success (but what is it?)

DCO Is the New Standard for Paid Media Success (but what is it?)

Published on: 21/05/2026

EIC's Dynamic creative optimization (DCO) methodology and the exact data-led system we use to keep client campaigns fresh and driving compounding performance improvements month over month.

B2B Marketing
Read more
Use Data Enrichment and increase your B2B lead generation by up to 50%

Use Data Enrichment and increase your B2B lead generation by up to 50%

Published on: 14/05/2026

How Data Enrichment Turns Cold Leads Into Your Best Customers (ICP Lead Scoring Explained)

B2B Marketing
Read more