Bella Vasta on The New Frontier in Small Business Marketing

Published on: 15/04/2025

In this eye-opening episode of the Click and Mortar podcast, we sit down with Bella Vasta, a small business innovator who's revolutionizing marketing through AI optimization. Bella shares her journey from building a six-figure pet sitting company to her current role as an AI strategist, explaining why she's "burning down" her traditional marketing agency model to embrace a more personalized, AI-enhanced approach. You'll discover: • Why AI will never be "as dumb as it is today" and how that changes everything • The new business paradigm: "Is it an information problem or an instruction problem?" • How starting with AI in your personal life builds confidence for business applications • Why projects that once took weeks are now completed in just days • The key to making AI-generated content feel authentically human Bella doesn't just talk theory—she provides practical examples of AI implementation that any business owner can start using immediately. Whether you're AI-curious or already experimenting with these tools, this conversation will change how you think about marketing in 2025. Connect with Bella: Instagram: @BellaVasta Facebook: Bella Vasta Website: https://jumpconsulting.net

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Understanding Audience Targeting in Digital Marketing

Published on: 08/04/2025

In this episode of the Click and Mortar podcast, hosts Mike Patterson and Dustin Trout break down the complex world of audience targeting for digital marketing success. 🎯 WHAT YOU'LL LEARN: The critical difference between creative and audience in digital marketing strategy How to identify your core audience personas beyond basic demographics Platform-specific targeting capabilities across Facebook, Instagram, Google, and LinkedIn Expert insights on utilizing household income, interest targeting, and search intent data The unique B2B targeting options available on LinkedIn that many marketers overlook "Companies who do better tend to know who their audiences are." - Dustin Trout Whether you're marketing a local business like dog boarding or running campaigns for a Fortune 500 company, understanding the nuances of audience targeting can dramatically improve your campaign performance. Learn how to leverage granular targeting options like life events on Facebook, search intent on Google, and company growth trends on LinkedIn.

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How Often Should You Really Update Your Digital Ad Creative?

Published on: 31/03/2025

Are you tired of throwing money at digital ads without seeing real results? In this episode of Click and Mortar, we're diving deep into the ultimate strategy for ad creative optimization that works for EVERY budget. What You'll Learn: The exact optimization frequency for different ad spend levels Why testing 2-3 creatives per funnel stage is crucial How to maximize ROI without burning through your budget Insider tips from digital marketing experts 🔑 Key Timestamps: 0:00 - Intro 2:15 - Budget-Based Optimization Strategies 5:30 - The 2-3 Creative Testing Rule 8:45 - Common Optimization Mistakes 12:00 - Q&A and Expert Insights Who Should Watch: Digital Marketers Small Business Owners Marketing Managers Entrepreneurs Advertising Professionals

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Digital Advertising Creative: The Essential Elements for Campaign Success

Published on: 24/03/2025

In this episode of the Click and Mortar podcast, hosts Mike Patterson and Dustin Trout break down the critical creative elements every business needs for successful digital advertising campaigns.

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