7 out of 10 tests will fail, but 3 out of 10 will be those 5-7X ROI winners. This is why the 80-20 budget rule is GENIUS. Most marketers test everything at once and wonder why their winners stop working. Smart marketers protect their profitable campaigns while systematically testing new ideas. Use these guidelines to find YOUR digital marketing success.
99% of marketers judge awareness campaigns by conversion rates. It's like using a thermometer to measure distance. In this episode, we break down: Why your cost-per-lead obsession is killing growth The exact metrics to track at each funnel stage How better creative beats conversion optimization Real case study: 15¢ to 2¢ cost-per-view = 10x revenue
90% of B2B companies STOP their ads after getting a lead. Here's why that's costing you conversions. Most businesses think retargeting ends at lead capture. Wrong. The real money is in retargeting throughout your ENTIRE sales pipeline.
What you'll learn: Why "my prospects are only on LinkedIn" is costing you 10X more. The 3-stage omni-channel funnel that actually works for B2B. Ad tech tools that make your exact ICP targetable on YouTube & Meta. How to use custom intent targeting to reach Google searchers at YouTube prices. Why video content can 12X your audience building capacity overnight. Real case studies: 5X traffic increases with the same budget