The 80-20 Budget Rule: Why Most Digital Marketing Campaigns Fail

The 80-20 Budget Rule: Why Most Digital Marketing Campaigns Fail

Published on: 14/07/2025

7 out of 10 tests will fail, but 3 out of 10 will be those 5-7X ROI winners. This is why the 80-20 budget rule is GENIUS. Most marketers test everything at once and wonder why their winners stop working. Smart marketers protect their profitable campaigns while systematically testing new ideas. Use these guidelines to find YOUR digital marketing success.

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Stop Tracking the Wrong Metrics: A Guide to B2B Marketing Funnel Metrics That Actually Drive Revenue

Stop Tracking the Wrong Metrics: A Guide to B2B Marketing Funnel Metrics That Actually Drive Revenue

Published on: 30/06/2025

99% of marketers judge awareness campaigns by conversion rates. It's like using a thermometer to measure distance. In this episode, we break down: Why your cost-per-lead obsession is killing growth The exact metrics to track at each funnel stage How better creative beats conversion optimization Real case study: 15¢ to 2¢ cost-per-view = 10x revenue

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The B2B Retargeting Strategy 90% of Companies Are Missing

The B2B Retargeting Strategy 90% of Companies Are Missing

Published on: 24/06/2025

90% of B2B companies STOP their ads after getting a lead. Here's why that's costing you conversions. Most businesses think retargeting ends at lead capture. Wrong. The real money is in retargeting throughout your ENTIRE sales pipeline.

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Breaking the LinkedIn Box: Why Your B2B Strategy is Costing you BIG

Breaking the LinkedIn Box: Why Your B2B Strategy is Costing you BIG

Published on: 18/06/2025

What you'll learn: Why "my prospects are only on LinkedIn" is costing you 10X more. The 3-stage omni-channel funnel that actually works for B2B. Ad tech tools that make your exact ICP targetable on YouTube & Meta. How to use custom intent targeting to reach Google searchers at YouTube prices. Why video content can 12X your audience building capacity overnight. Real case studies: 5X traffic increases with the same budget

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