Are you unknowingly throwing away 60% of your advertising budget? In this episode of Click and Mortar, Mike Patterson and Dustin Trout reveal the hidden efficiency killers that are draining ad budgets across every industry—and the exact fixes that can save you thousands.
From 15 years in luxury retail to building the AI concierge of the future—Nyah Chapman's journey will change how you think about personalization and data privacy.
Ben Bankoff, Head of Operations at Adduro, joins EIC's Podcast to break down the REALITY of Connected TV advertising. Spoiler alert: It's not what most marketers think!
Are your marketing campaigns finally working, but now everyone wants to "test everything"? This could kill your results. We reveal why spreading your ad budget thin is the fastest way to tank your ROAS—and the strategic framework that prevents it.