The 80-20 Budget Rule: Why Most Digital Marketing Campaigns Fail
7 out of 10 tests will fail, but 3 out of 10 will be those 5-7X ROI winners. This is why the 80-20 budget rule is GENIUS. Most marketers test everything at once and wonder why their winners stop working. Smart marketers protect their profitable campaigns while systematically testing new ideas. Use these guidelines to find YOUR digital marketing success.