How Often Should You Really Update Your Digital Ad Creative?

Published on: 31/03/2025

Are you tired of throwing money at digital ads without seeing real results? In this episode of Click and Mortar, we're diving deep into the ultimate strategy for ad creative optimization that works for EVERY budget. What You'll Learn: The exact optimization frequency for different ad spend levels Why testing 2-3 creatives per funnel stage is crucial How to maximize ROI without burning through your budget Insider tips from digital marketing experts 🔑 Key Timestamps: 0:00 - Intro 2:15 - Budget-Based Optimization Strategies 5:30 - The 2-3 Creative Testing Rule 8:45 - Common Optimization Mistakes 12:00 - Q&A and Expert Insights Who Should Watch: Digital Marketers Small Business Owners Marketing Managers Entrepreneurs Advertising Professionals

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Digital Advertising Creative: The Essential Elements for Campaign Success

Published on: 24/03/2025

In this episode of the Click and Mortar podcast, hosts Mike Patterson and Dustin Trout break down the critical creative elements every business needs for successful digital advertising campaigns.

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B2B Audience Targeting: How Primer is Solving the Unique Marketing Discovery Problem

Published on: 07/03/2025

In this episode of the Click & Mortar podcast, hosts Mike Patterson and Dustin Trout sit down with Keith Delaney, CEO and co-founder of Primer, the innovative platform transforming B2B audience targeting. Keith shares his journey from high school history teacher to Dropbox marketer to founding Primer, a company that reached $1M in revenue within just 9 months by solving a critical B2B marketing challenge: connecting work emails to personal identifiers that ad platforms actually recognize.

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The Power of Retargeting: How to Turn Website Visitors into Customers

Published on: 24/02/2025

Ever wondered why that pair of shoes keeps following you around the internet? That's retargeting - but most businesses are doing it completely wrong. In this episode of Click and Mortar, Mike Patterson and Dustin Trout break down exactly how to build a retargeting strategy that drives real ROI instead of just annoying your potential customers.

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