The True Definition of a Lead: Quality Over Quantity in Modern Marketing

The True Definition of a Lead: Quality Over Quantity in Modern Marketing

Published on: 29/04/2025

We break down: • The crucial difference between contacts and genuine leads • Why simply having someone's email address isn't enough • The value of inbound interest vs. cold outreach • Why conversion rates matter more than lead volume • How to avoid wasting money on fake "lead lists"

Click & Mortar
The Future of B2B Lead Generation with Jim Lillig

The Future of B2B Lead Generation with Jim Lillig

Published on: 23/04/2025

We sit down with digital marketing veteran Jim Lillig, former digital marketing director at NSI Industries, to uncover the secrets of effective B2B lead generation and our new playbook on how to generate B2B leads effectively.

Click & Mortar
Bella Vasta on The New Frontier in Small Business Marketing

Bella Vasta on The New Frontier in Small Business Marketing

Published on: 15/04/2025

In this eye-opening episode of the Click and Mortar podcast, we sit down with Bella Vasta, a small business innovator who's revolutionizing marketing through AI optimization.

Click & Mortar
Understanding Audience Targeting in Digital Marketing

Understanding Audience Targeting in Digital Marketing

Published on: 08/04/2025

In this episode of the Click and Mortar we break down the complex world of audience targeting for digital marketing success.

Click & Mortar