Breaking the LinkedIn Box: Why Your B2B Strategy is Costing you BIG

Published on: 18/06/2025

What you'll learn: Why "my prospects are only on LinkedIn" is costing you 10X more. The 3-stage omni-channel funnel that actually works for B2B. Ad tech tools that make your exact ICP targetable on YouTube & Meta. How to use custom intent targeting to reach Google searchers at YouTube prices. Why video content can 12X your audience building capacity overnight. Real case studies: 5X traffic increases with the same budget

Click & Mortar

Case Study: The Reality of Lead Generation - What to Expect When Launching Your Digital Marketing Campaign

Published on: 04/06/2025

Frustrated with slow results from your digital marketing campaigns? In this episode of the Click and Mortar podcast, Mike Patterson and Dustin Trout break down the REAL progression of a lead generation campaign using actual client data.

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The True Definition of a Lead: Quality Over Quantity in Modern Marketing

Published on: 29/04/2025

We break down: • The crucial difference between contacts and genuine leads • Why simply having someone's email address isn't enough • The value of inbound interest vs. cold outreach • Why conversion rates matter more than lead volume • How to avoid wasting money on fake "lead lists"

Click & Mortar

The Future of B2B Lead Generation with Jim Lillig

Published on: 23/04/2025

We sit down with digital marketing veteran Jim Lillig, former digital marketing director at NSI Industries, to uncover the secrets of effective B2B lead generation and our new playbook on how to generate B2B leads effectively.

Click & Mortar