Frustrated with slow results from your digital marketing campaigns? In this episode of the Click and Mortar podcast, Mike Patterson and Dustin Trout break down the REAL progression of a lead generation campaign using actual client data.
We break down: • The crucial difference between contacts and genuine leads • Why simply having someone's email address isn't enough • The value of inbound interest vs. cold outreach • Why conversion rates matter more than lead volume • How to avoid wasting money on fake "lead lists"
We sit down with digital marketing veteran Jim Lillig, former digital marketing director at NSI Industries, to uncover the secrets of effective B2B lead generation and our new playbook on how to generate B2B leads effectively.
In this eye-opening episode of the Click and Mortar podcast, we sit down with Bella Vasta, a small business innovator who's revolutionizing marketing through AI optimization.