Are you stuck in the LinkedIn trap? If you're spending all your B2B ad budget on LinkedIn, you're paying 10X more to reach 1/6th the audience. It's time to diversify. In this episode of the EIC Podcast, we reveal why 90% of B2B marketers are making the same expensive mistake—and exactly how to fix it.
Up to 50% of digital ad spend is wasted on bot traffic. Learn the tools and strategies we use to detect and eliminate fraudulent traffic for our clients.
We deep third-party audience targeting tools—specifically SayPrimer—and show you exactly how to build laser-focused B2B audiences that convert.
Can you tell which specific ad campaign closed that $50K deal? If not, you're leaving money on the table. We reveal the complete system for tracking every advertising dollar to every deal closed—no more guessing which campaigns actually drive revenue.