The EIC Guide to B2B Audience Targeting
Published on: 23/12/2025
We deep third-party audience targeting tools—specifically SayPrimer—and show you exactly how to build laser-focused B2B audiences that convert.
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How to Track Your B2B Advertising ROI: The Complete Guide to UTM Tracking and Deal Attribution
Published on: 18/12/2025
Can you tell which specific ad campaign closed that $50K deal? If not, you're leaving money on the table. We reveal the complete system for tracking every advertising dollar to every deal closed—no more guessing which campaigns actually drive revenue.
Click & Mortar