Why B2B Marketers Are Sleeping on TikTok (And Why That's a Mistake)
Published on: 07/05/2026
We dive into what it is, how it works, and why the brands that move early will win
B2B Marketing
Google AI Max: What Every Marketer Needs to Know Right Now
Published on: 04/05/2026
We dive into what it is, how it works, and why the brands that move early will win
B2B Marketing
Are You Riding a Bike or Driving a Ferrari? How to Audit Your Marketing Stack
Published on: 28/04/2026
Most businesses running paid ads online think they have a solid marketing setup. But when we get on discovery calls with potential clients, we find the same gaps over and over again — and those gaps are costing them leads, sales, and serious revenue.
B2B Marketing
The Search to Social Playbook: How Intent-Led Paid Media Drives Better B2B Leads
Published on: 16/04/2026
In this episode of the EIC Podcast, we break down the exact framework they use with every new client: the Search to Social Playbook. It's a proven approach to connecting search intent data with social retargeting to produce leads that are more qualified, more informed, and more ready to buy.
B2B Marketing