Up to 50% of digital ad spend is wasted on bot traffic. Learn the tools and strategies we use to detect and eliminate fraudulent traffic for our clients.
We deep third-party audience targeting tools—specifically SayPrimer—and show you exactly how to build laser-focused B2B audiences that convert.
Can you tell which specific ad campaign closed that $50K deal? If not, you're leaving money on the table. We reveal the complete system for tracking every advertising dollar to every deal closed—no more guessing which campaigns actually drive revenue.
Only 3-5% of leads are ready to buy when they fill out a form. So what happens to the other 95%? Without lead scoring, they fall into a black hole—wasting your sales team's time and creating tension between marketing and sales. In this episode of Click and Mortar, we break down everything you need to know about lead scoring for B2B companies.