The EIC Guide to B2B Audience Targeting
Published on: 23/12/2025
We deep third-party audience targeting tools—specifically SayPrimer—and show you exactly how to build laser-focused B2B audiences that convert.
Click & Mortar
How to Track Your B2B Advertising ROI: The Complete Guide to UTM Tracking and Deal Attribution
Published on: 18/12/2025
Can you tell which specific ad campaign closed that $50K deal? If not, you're leaving money on the table. We reveal the complete system for tracking every advertising dollar to every deal closed—no more guessing which campaigns actually drive revenue.
Click & Mortar
Lead Scoring: The Missing Piece in Your B2B Marketing Strategy
Published on: 06/12/2025
Only 3-5% of leads are ready to buy when they fill out a form. So what happens to the other 95%? Without lead scoring, they fall into a black hole—wasting your sales team's time and creating tension between marketing and sales. In this episode of Click and Mortar, we break down everything you need to know about lead scoring for B2B companies.
Click & Mortar
Why B2B Companies Fail at Value-Based Bidding (And How to Fix It)
Published on: 26/11/2025
Why do B2B companies struggle with value-based bidding while e-commerce brands make it look easy? We break down the REAL challenges of implementing ROAS tracking for B2B lead generation—and why most companies fail before they see results.
Click & Mortar