Ben Bankoff, Head of Operations at Adduro, joins EIC's Podcast to break down the REALITY of Connected TV advertising. Spoiler alert: It's not what most marketers think!
Are your marketing campaigns finally working, but now everyone wants to "test everything"? This could kill your results. We reveal why spreading your ad budget thin is the fastest way to tank your ROAS—and the strategic framework that prevents it.
Stop wasting ad budget on the wrong platforms! In this episode of Click and Mortar, we reveal the 3-stage funnel framework that's transforming how B2B businesses approach digital advertising.
Stop paying premium prices for inferior marketing results. In this episode, Mike and Dustin break down the hard economics that make video marketing a no-brainer investment. What you'll discover: • Why video views cost 1¢ while website clicks cost $3-5 • How to build retargeting audiences 15x cheaper than traditional methods • The real math behind video production ROI