The Power of Retargeting: How to Turn Website Visitors into Customers

The Power of Retargeting: How to Turn Website Visitors into Customers

Published on: 24/02/2025

Ever wondered why that pair of shoes keeps following you around the internet? That's retargeting - but most businesses are doing it completely wrong. In this episode of Click and Mortar, Mike Patterson and Dustin Trout break down exactly how to build a retargeting strategy that drives real ROI instead of just annoying your potential customers.

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The Four Keys to Effective Lead Generation and Where to Spend Your Time

The Four Keys to Effective Lead Generation and Where to Spend Your Time

Published on: 18/02/2025

In this episode of the Click and Mortar podcast, Mike Patterson and Dustin Trout break down the four critical components every successful lead generation program needs. Whether you're running campaigns in-house or working with an agency, these insights will help you optimize your lead generation efforts.

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The Marketing Funnel Blueprint: Create Better Ads That Convert

The Marketing Funnel Blueprint: Create Better Ads That Convert

Published on: 10/02/2025

In this episode of Click and Mortar, Mike and Dustin break down exactly what creative content you need at each stage of your marketing funnel. Stop guessing about what content to create and start building ads that convert.

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A Digital Marketing Transformation: Veteran's Guide to Navigating Change

A Digital Marketing Transformation: Veteran's Guide to Navigating Change

Published on: 04/02/2025

In this episode of the EIC Agency Podcast, join Jim Piazza as he breaks down his journey from traditional advertising to digital marketing mastery. Learn how to: ✓ Balance data and creativity in marketing ✓ Navigate digital transformation strategies ✓ Build meaningful business metrics ✓ Understand the art of change management

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