Stop Tracking the Wrong Metrics: A Guide to B2B Marketing Funnel Metrics That Actually Drive Revenue
99% of marketers judge awareness campaigns by conversion rates. It's like using a thermometer to measure distance. In this episode, we break down: Why your cost-per-lead obsession is killing growth The exact metrics to track at each funnel stage How better creative beats conversion optimization Real case study: 15¢ to 2¢ cost-per-view = 10x revenue