Only 3-5% of leads are ready to buy when they fill out a form. So what happens to the other 95%? Without lead scoring, they fall into a black hole—wasting your sales team's time and creating tension between marketing and sales. In this episode of Click and Mortar, we break down everything you need to know about lead scoring for B2B companies.
Why do B2B companies struggle with value-based bidding while e-commerce brands make it look easy? We break down the REAL challenges of implementing ROAS tracking for B2B lead generation—and why most companies fail before they see results.
Are you overpaying for B2B leads? If LinkedIn is your only channel, the answer is probably yes. In this episode of Click and Mortar, Mike Patterson and Dustin Trout reveal why LinkedIn-only lead generation is costing you 8-10x more than it should—and exactly how to fix it with an omnichannel approach.
Got great ROAS but your business isn't growing? Or spending big without knowing if it's working? You're stuck in one of the two fatal marketing traps. In this post, we break down why healthy return on ad spend means nothing if you're not spending enough to move the needle—and why big budgets are dangerous without proven performance.