Google AI Max: What Every Marketer Needs to Know Right Now
Published on: 04/05/2026
We dive into what it is, how it works, and why the brands that move early will win
B2B Marketing
Are You Riding a Bike or Driving a Ferrari? How to Audit Your Marketing Stack
Published on: 28/04/2026
Most businesses running paid ads online think they have a solid marketing setup. But when we get on discovery calls with potential clients, we find the same gaps over and over again — and those gaps are costing them leads, sales, and serious revenue.
B2B Marketing
The Search to Social Playbook: How Intent-Led Paid Media Drives Better B2B Leads
Published on: 16/04/2026
In this episode of the EIC Podcast, we break down the exact framework they use with every new client: the Search to Social Playbook. It's a proven approach to connecting search intent data with social retargeting to produce leads that are more qualified, more informed, and more ready to buy.
B2B Marketing
Moving the Needle: How to Find and Fix Your Leaky Advertising Funnel and Increase Revenue
Published on: 10/04/2026
Are your digital ads running but revenue still isn't where it should be? The problem almost certainly isn't your budget — it's a leak somewhere in your marketing funnel. We break down the three funnel buckets every business needs to diagnose, the exact metrics to watch in each one, and the specific needle movers to implement when the numbers are off.
B2B Marketing