Why do B2B companies struggle with value-based bidding while e-commerce brands make it look easy? We break down the REAL challenges of implementing ROAS tracking for B2B lead generation—and why most companies fail before they see results.
Are you overpaying for B2B leads? If LinkedIn is your only channel, the answer is probably yes. In this episode of Click and Mortar, Mike Patterson and Dustin Trout reveal why LinkedIn-only lead generation is costing you 8-10x more than it should—and exactly how to fix it with an omnichannel approach.
Got great ROAS but your business isn't growing? Or spending big without knowing if it's working? You're stuck in one of the two fatal marketing traps. In this post, we break down why healthy return on ad spend means nothing if you're not spending enough to move the needle—and why big budgets are dangerous without proven performance.
Are you only tracking last-click attribution? Then you're probably cutting off your best marketing channels without even knowing it. In this episode of Click and Order, Mike and Dustin break down the attribution trap that 90% of B2B marketers fall into—and show you exactly how to fix it.