Are you only tracking last-click attribution? Then you're probably cutting off your best marketing channels without even knowing it. In this episode of Click and Order, Mike and Dustin break down the attribution trap that 90% of B2B marketers fall into—and show you exactly how to fix it.
Should you be doing cold email outreach or running paid ads to prospect for new B2B clients? In this episode, Mike and Dustin break down the real pros and cons of each approach—and why one clearly wins for scalable growth.
Are you unknowingly throwing away 60% of your advertising budget? In this episode of Click and Mortar, Mike Patterson and Dustin Trout reveal the hidden efficiency killers that are draining ad budgets across every industry—and the exact fixes that can save you thousands.
From 15 years in luxury retail to building the AI concierge of the future—Nyah Chapman's journey will change how you think about personalization and data privacy.