A Digital Marketing Transformation: Veteran's Guide to Navigating Change

A Digital Marketing Transformation: Veteran's Guide to Navigating Change

Published on: 04/02/2025

In this episode of the EIC Agency Podcast, join Jim Piazza as he breaks down his journey from traditional advertising to digital marketing mastery. Learn how to: ✓ Balance data and creativity in marketing ✓ Navigate digital transformation strategies ✓ Build meaningful business metrics ✓ Understand the art of change management

Click & Mortar
Why Are Ads the Best Lead Generation Tactic

Why Are Ads the Best Lead Generation Tactic

Published on: 28/01/2025

Stop throwing money at digital ads without a strategy! In this episode, we break down the science of determining your ideal ad spend, minimum platform budgets, and the timeline you need for true ROI. Learn why patience matters and how to work backwards from your business goals to set a winning ad budget.

Click & Mortar
The True Cost of Digital Advertising: Why Your Ad Spend Strategy Matters

The True Cost of Digital Advertising: Why Your Ad Spend Strategy Matters

Published on: 12/01/2025

Stop throwing money at digital ads without a strategy! In this episode, we break down the science of determining your ideal ad spend, minimum platform budgets, and the timeline you need for true ROI. Learn why patience matters and how to work backwards from your business goals to set a winning ad budget.

Click & Mortar
The Hidden Math Behind Profitable Marketing: Why ROI Tracking Isn't Optional Anymore

The Hidden Math Behind Profitable Marketing: Why ROI Tracking Isn't Optional Anymore

Published on: 06/01/2025

Stop throwing money at marketing without knowing if it works! In this episode of the Click and Mortar Podcast, Mike and Dustin from EIC Agency break down exactly how to track and calculate your marketing ROI. Whether you're just starting out or looking to optimize your current tracking systems, this episode gives you the exact formula for success.

Click & Mortar