B2B Audience Targeting: How Primer is Solving the Unique Marketing Discovery Problem

Published on: 07/03/2025

In this episode of the Click & Mortar podcast, hosts Mike Patterson and Dustin Trout sit down with Keith Delaney, CEO and co-founder of Primer, the innovative platform transforming B2B audience targeting. Keith shares his journey from high school history teacher to Dropbox marketer to founding Primer, a company that reached $1M in revenue within just 9 months by solving a critical B2B marketing challenge: connecting work emails to personal identifiers that ad platforms actually recognize.

Click & Mortar

The Power of Retargeting: How to Turn Website Visitors into Customers

Published on: 24/02/2025

Ever wondered why that pair of shoes keeps following you around the internet? That's retargeting - but most businesses are doing it completely wrong. In this episode of Click and Mortar, Mike Patterson and Dustin Trout break down exactly how to build a retargeting strategy that drives real ROI instead of just annoying your potential customers.

Click & Mortar

The Four Keys to Effective Lead Generation and Where to Spend Your Time

Published on: 18/02/2025

In this episode of the Click and Mortar podcast, Mike Patterson and Dustin Trout break down the four critical components every successful lead generation program needs. Whether you're running campaigns in-house or working with an agency, these insights will help you optimize your lead generation efforts.

Click & Mortar

The Marketing Funnel Blueprint: Create Better Ads That Convert

Published on: 10/02/2025

In this episode of Click and Mortar, Mike and Dustin break down exactly what creative content you need at each stage of your marketing funnel. Stop guessing about what content to create and start building ads that convert.

Click & Mortar