Can you tell which specific ad campaign closed that $50K deal? If not, you're leaving money on the table. We reveal the complete system for tracking every advertising dollar to every deal closed—no more guessing which campaigns actually drive revenue.
Only 3-5% of leads are ready to buy when they fill out a form. So what happens to the other 95%? Without lead scoring, they fall into a black hole—wasting your sales team's time and creating tension between marketing and sales. In this episode of Click and Mortar, we break down everything you need to know about lead scoring for B2B companies.
Why do B2B companies struggle with value-based bidding while e-commerce brands make it look easy? We break down the REAL challenges of implementing ROAS tracking for B2B lead generation—and why most companies fail before they see results.
Are you overpaying for B2B leads? If LinkedIn is your only channel, the answer is probably yes. In this episode of Click and Mortar, Mike Patterson and Dustin Trout reveal why LinkedIn-only lead generation is costing you 8-10x more than it should—and exactly how to fix it with an omnichannel approach.