Where Should I Run My Ads: The Strategic Guide to Channel Mix for Digital Advertising Success

Where Should I Run My Ads: The Strategic Guide to Channel Mix for Digital Advertising Success

Published on: 20/08/2025

Stop wasting ad budget on the wrong platforms! In this episode of Click and Mortar, we reveal the 3-stage funnel framework that's transforming how B2B businesses approach digital advertising.

Click & Mortar
The Economics of Video Ads: Why Your ROI Demands You Start Today

The Economics of Video Ads: Why Your ROI Demands You Start Today

Published on: 11/08/2025

Stop paying premium prices for inferior marketing results. In this episode, Mike and Dustin break down the hard economics that make video marketing a no-brainer investment. What you'll discover: • Why video views cost 1¢ while website clicks cost $3-5 • How to build retargeting audiences 15x cheaper than traditional methods • The real math behind video production ROI

Click & Mortar
The Marketing Dashboard Question Every Business Owner Should Ask

The Marketing Dashboard Question Every Business Owner Should Ask

Published on: 05/08/2025

Are you spending thousands on marketing but can't quickly answer if it's actually working? You're not alone. In this episode, Mike and Dustin reveal the exact dashboard structure they use with clients to turn scattered marketing data into actionable insights. You'll see real dashboard demos and learn the 3 critical questions every marketing dashboard must answer.

Click & Mortar
From Dead Fish to 10x ROAS: How We Transformed a B2B Client's Performance in Just 3 Months

From Dead Fish to 10x ROAS: How We Transformed a B2B Client's Performance in Just 3 Months

Published on: 28/07/2025

We took a struggling B2B client from 0.6x ROAS to consistent 7-10x returns in just 3 months. No fancy tools or growth hacks—just mastering the fundamentals. The Results: • Started at 0.6x ROAS (losing money) • Hit peak of 27x ROAS • Now maintaining 7-10x consistently

Click & Mortar