Stop Tracking the Wrong Metrics: A Guide to B2B Marketing Funnel Metrics That Actually Drive Revenue

Stop Tracking the Wrong Metrics: A Guide to B2B Marketing Funnel Metrics That Actually Drive Revenue

Published on: 30/06/2025

99% of marketers judge awareness campaigns by conversion rates. It's like using a thermometer to measure distance. In this episode, we break down: Why your cost-per-lead obsession is killing growth The exact metrics to track at each funnel stage How better creative beats conversion optimization Real case study: 15¢ to 2¢ cost-per-view = 10x revenue

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The B2B Retargeting Strategy 90% of Companies Are Missing

The B2B Retargeting Strategy 90% of Companies Are Missing

Published on: 24/06/2025

90% of B2B companies STOP their ads after getting a lead. Here's why that's costing you conversions. Most businesses think retargeting ends at lead capture. Wrong. The real money is in retargeting throughout your ENTIRE sales pipeline.

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Breaking the LinkedIn Box: Why Your B2B Strategy is Costing you BIG

Breaking the LinkedIn Box: Why Your B2B Strategy is Costing you BIG

Published on: 18/06/2025

What you'll learn: Why "my prospects are only on LinkedIn" is costing you 10X more. The 3-stage omni-channel funnel that actually works for B2B. Ad tech tools that make your exact ICP targetable on YouTube & Meta. How to use custom intent targeting to reach Google searchers at YouTube prices. Why video content can 12X your audience building capacity overnight. Real case studies: 5X traffic increases with the same budget

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Case Study: The Reality of Lead Generation - What to Expect When Launching Your Digital Marketing Campaign

Case Study: The Reality of Lead Generation - What to Expect When Launching Your Digital Marketing Campaign

Published on: 04/06/2025

Frustrated with slow results from your digital marketing campaigns? In this episode of the Click and Mortar podcast, Mike Patterson and Dustin Trout break down the REAL progression of a lead generation campaign using actual client data.

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