Creative Production and Testing
Plan, produce, classify, refresh, and measure paid media creative according to message, audience, and funnel role.
Jul 30, 2026
The Reddit Ads Renaissance: Why Smart Brands Are Finally Paying Attention
Reddit ads are having a real moment — and it's not just hype. In this episode, Mike and Dustin break down why Reddit has re-emerged as a serious advertising channel, how AI search is changing where people go to research decisions, and what it actually takes to run Reddit ads that work.
Read resourceJun 12, 2026
B2B Influencer and UGC Ads for Agencies
Learn how agencies can use B2B influencer and UGC assets in retargeting, partnership ads, paid social, YouTube, and full-funnel measurement.
Read resourceMay 21, 2026
DCO Is the New Standard for Paid Media Success (but what is it?)
EIC's Dynamic creative optimization (DCO) methodology and the exact data-led system we use to keep client campaigns fresh and driving compounding performance improvements month over month.
Read resourceAug 11, 2025
The Economics of Video Ads: Why Your ROI Demands You Start Today
Stop paying premium prices for inferior marketing results. In this episode, Mike and Dustin break down the hard economics that make video marketing a no-brainer investment. What you'll discover: • Why video views cost 1¢ while website clicks cost $3-5 • How to build retargeting audiences 15x cheaper than traditional methods • The real math behind video production ROI
Read resourceMar 31, 2025
How Often Should You Really Update Your Digital Ad Creative?
A signal-based creative refresh framework for agencies using spend, reach, frequency, fatigue, conversion quality, and test capacity instead of a fixed calendar.
Read resourceMar 24, 2025
Digital Advertising Creative: The Essential Elements for Campaign Success
In this episode of the Click and Mortar podcast, hosts Mike Patterson and Dustin Trout break down the critical creative elements every business needs for successful digital advertising campaigns.
Read resourceFeb 10, 2025
The Marketing Funnel Blueprint: Create Better Ads That Convert
In this episode of Click and Mortar, Mike and Dustin break down exactly what creative content you need at each stage of your marketing funnel. Stop guessing about what content to create and start building ads that convert.
Read resourceNov 22, 2024
Paid Media Creative That Converts by Funnel Stage
Plan conversion-focused paid media creative around buyer stage, message hypotheses, credible proof, clear offers, and qualified outcomes.
Read resourceConnect the topic to delivery