Account audit and media plan
We review the real account, audience, creative, conversion path, and measurement before recommending a launch or rebuild.
White label PPC management
EIC gives marketing agencies a behind-the-scenes team for paid media strategy, campaign execution, creative production, optimization, and client-ready reporting. You sell the relationship. We help deliver the work.
Built for agency ownership
What EIC fulfills
We review the real account, audience, creative, conversion path, and measurement before recommending a launch or rebuild.
EIC handles campaign structure, targeting, budgets, testing, optimization, and the day-to-day execution behind your offer.
Approved source assets become campaign-ready concepts, variations, and next tests tied to actual account performance.
Live dashboards and weekly updates explain what changed, what the data says, and what the team is doing next.
How the partnership works
The goal is not to bolt a freelancer onto your agency. It is to create a clear operating model your team can sell, support, and scale.
We evaluate fit, budget, offer, assets, sales follow-up, and measurement readiness before recommending spend.
EIC reviews the account and creates a specific media plan, rather than applying a generic campaign template.
Campaigns, creative, dashboards, and communication support your agency’s relationship with the client.
Ongoing testing is paired with weekly client-ready updates so performance and priorities remain visible.
No. PPC often refers to paid search, but EIC can support Google, Meta, LinkedIn, YouTube, TikTok, and other channels when they fit the audience, offer, creative, and budget. The plan should follow the client goal rather than force every account into the same channel mix.
Yes. EIC is designed to operate behind your agency brand. Your agency controls the client agreement, owns the relationship, and stays the strategic point of contact.
No. Your agency and client provide approved brand assets, claims, offers, and source material. EIC can turn those inputs into campaign-ready creative and use performance evidence to guide the next variations.
Bring the types of agencies services you already sell, examples of clients asking for paid media, likely first accounts, and the operational questions that have kept you from offering the service. We will use that context to identify realistic next steps.
Use a free 30-minute revenue gap audit to map likely accounts, operating requirements, and the next step.