Agency Growth and Paid Media Fulfillment
How agencies can add paid media, qualify the first accounts, protect client relationships, and build a more durable fulfillment model.
Jul 9, 2026
Paid Advertising Readiness: 5 Checks Before Launch
Use five paid advertising readiness checks for audience, offer, creative, conversion, and measurement before an agency launches media.
Read resourceMar 19, 2026
Building a B2B Digital Marketing Engine: Case Study Lessons
An attributed EIC podcast retrospective on building a B2B digital marketing engine through foundations, measurement, paid media, and iteration.
Read resourceFeb 24, 2026
How to Add $500K in Revenue in 6 Months: The B2B Media Plan Framework That Actually Works
Want to add $500,000 in top-line revenue in the next six months? In this episode of the EIC Podcast, we walk through the exact media planning framework EIC uses to help B2B companies get there — channel by channel, dollar by dollar.
Read resourceOct 7, 2025
Cold Email vs. Paid Ads for Agency Growth
Compare cold email and paid ads for agency growth, including cost, targeting, brand risk, scalability, measurement, and when an integrated approach makes sense.
Read resourceSep 25, 2025
A Guide to Efficient Digital Advertising Spend
Are you unknowingly throwing away 60% of your advertising budget? In this episode of Click and Mortar, Mike Patterson and Dustin Trout reveal the hidden efficiency killers that are draining ad budgets across every industry—and the exact fixes that can save you thousands.
Read resourceJul 28, 2025
From Dead Fish to 10x ROAS: How We Transformed a B2B Client's Performance in Just 3 Months
We took a struggling B2B client from 0.6x ROAS to consistent 7-10x returns in just 3 months. No fancy tools or growth hacks—just mastering the fundamentals. The Results: • Started at 0.6x ROAS (losing money) • Hit peak of 27x ROAS • Now maintaining 7-10x consistently
Read resourceJul 14, 2025
The 80-20 Budget Rule: Why Most Digital Marketing Campaigns Fail
7 out of 10 tests will fail, but 3 out of 10 will be those 5-7X ROI winners. This is why the 80-20 budget rule is GENIUS. Most marketers test everything at once and wonder why their winners stop working. Smart marketers protect their profitable campaigns while systematically testing new ideas. Use these guidelines to find YOUR digital marketing success.
Read resourceJun 4, 2025
Case Study: The Reality of Lead Generation - What to Expect When Launching Your Digital Marketing Campaign
Frustrated with slow results from your digital marketing campaigns? In this episode of the Click and Mortar podcast, Mike Patterson and Dustin Trout break down the REAL progression of a lead generation campaign using actual client data.
Read resourceApr 29, 2025
The True Definition of a Lead: Quality Over Quantity in Modern Marketing
We break down: • The crucial difference between contacts and genuine leads • Why simply having someone's email address isn't enough • The value of inbound interest vs. cold outreach • Why conversion rates matter more than lead volume • How to avoid wasting money on fake "lead lists"
Read resourceApr 23, 2025
The Future of B2B Lead Generation with Jim Lillig
We sit down with digital marketing veteran Jim Lillig, former digital marketing director at NSI Industries, to uncover the secrets of effective B2B lead generation and our new playbook on how to generate B2B leads effectively.
Read resourceApr 15, 2025
Bella Vasta on The New Frontier in Small Business Marketing
In this eye-opening episode of the Click and Mortar podcast, we sit down with Bella Vasta, a small business innovator who's revolutionizing marketing through AI optimization.
Read resourceFeb 18, 2025
The Four Keys to Effective Lead Generation and Where to Spend Your Time
In this episode of the Click and Mortar podcast, Mike Patterson and Dustin Trout break down the four critical components every successful lead generation program needs. Whether you're running campaigns in-house or working with an agency, these insights will help you optimize your lead generation efforts.
Read resourceFeb 4, 2025
Digital Marketing Transformation: Lessons from Jim Piazza
Jim Piazza shares practical lessons about digital transformation, business-specific metrics, creative judgment, stakeholder alignment, and patient change.
Read resourceJan 28, 2025
Why Are Ads the Best Lead Generation Tactic
Learn why paid ads can create predictable lead generation, how targeting and measurement support growth, and what must be ready before campaign launch.
Read resourceJan 12, 2025
How Much Should You Spend on Digital Advertising?
Build a realistic digital advertising budget from revenue goals, conversion economics, test design, sales capacity, and measurement readiness.
Read resourceDec 14, 2024
The Art and Science of Creating Irresistible Marketing Offers
Whether you're a small business owner, marketer, or entrepreneur, this episode is packed with actionable insights to elevate your marketing game. Free offer creation guide included!
Read resourceOct 29, 2024
The Great Greek Scottsdale: Lar’s Recipe for Scaling Success
Learn how Lar from The Great Greek was able to successfully launch and grow her local greek restaurant. Tune into the strategies and tactics that made Lar succesful.
Read resourceConnect the topic to delivery