Whether you run a small- and medium-sized enterprise (SME) or a corporation, you must have a marketing strategy and marketing plan in place. Content marketing is a strategic approach that focuses solely on creating and distributing content that is consistent, relevant, and valuable. The ability to distribute specific, intent based information is why content marketing is important in 2021 and beyond.
Paid content distribution has actually evolved over the years, as it includes the quickly growing influencer industry. How many times have you scrolled through your Instagram feed and seen someone post about a product or service, using the tag “#ad”? That’s a perfect example of content distribution.
Frequently Asked Questions
Because of the rise of content marketing and content distribution as a medium, many people have questions and clarifications. Here, we try to answer some of them in the simplest, most easy-to-understand way possible:
What is the point? Why does content marketing even matter?
Content marketing allows your brand to have a more human touch and lets you connect with potential customers. Brand awareness is everything, whether you sell a product or offer a service.
Why is content marketing important in being able to address our target market?
In order to put your brand’s message out there, whether it’s about a product or service, people will have to want to pay attention in the first place. Make sure that you are entering a conversation, not just for the sake of it. Relevance both ways matters; you can best address people when the conversation at hand is relevant to your product or service and to them.
Can you measure the influence of content on revenue and sales?
Yes, but only when your marketing and sales teams are directly aligned with the company or organization’s overall messaging and objectives. It’s also very important that everyone is on the same page about the agreed-upon processes.
Does SEO have anything to do with content marketing?
Search engine optimization has everything to do with content marketing. Increasing organic traffic to your website for free is possible by using SEO-friendly keywords on various pages. Even if the product or the content being distributed is a podcast, video, or some sort of audio, SEO can still apply.
How can you present original content and ideas in a world where it seems everyone is online?
Consider the following factors:
- Clear examples
- Detailed stories
- The order and manner in which your ideas are presented
- The overall tone or attitude involved
- The style your ideas are presented in
Keeping those in mind, you will be able to create content that will stand out amidst the tough competition.
How can content marketing be used to help others in the company or organization?
Aside from advertising, content marketing can also be applied to areas like human resources. It can serve as a primer or even a commercial of sorts for your company, which recruiters can use to get the right talent. It can also be used when dealing with investors. Most importantly, it can be converted into training material for new employees.
This information presented helps us to validate why content marketing is important. The best content out there is the kind that develops active audiences. Investing in content marketing will help your company grow exponentially in expert hands. The goal of driving traffic to your website is half of it. Ultimately, building an audience that translates to sales is key.
If you’re looking for a reliable content marketing agency, reach out to EIC today! We can’t wait to help you create original content that will engage and drive business prospects.