• Services

    SERVICES

    • Advertising
    • SEO
    • Video Production
    • Marketing Automation
    • Website Design
  • Meet the Team
  • Library

    CHECK OUR LIBRARY OF GOODIES

    Podcasts
    Blog
    Case Studies
    Testimonials
    Whitepaper
    Podcasts
    Diana Muturia; CLYN App
    Rise Grind Repeat

    Diana Clyns up her act and learned to code after being burned | RGR 111

    Read More →
    Lacy Cain, WildJoy
    Rise Grind Repeat

    Lacy wanted to be wild, happy and free so she started Wildjoy | RGR 110

    Read More →
    SEE ALL PODCASTS
    Blog
    Latest Blogs

    Rehab Marketing & 8 Mistakes To Avoid

    Read More →
    sales prospecting methods
    Latest Blogs

    3 Tips for Better Sales Prospecting Methods in 2021

    Read More →
    SEE ALL BLOG POSTS
    Case Studies
    social media content ideas social media content strategy
    Content Production

    E-Commerce Social Media Content Ideas that Work

    Read More →
    bajarack shopify seo case study
    SEO

    Shopify SEO Case Study: 4 Tactics To Get to Page 1

    Read More →
    SEE ALL CASE STUDIES
    Testimonials
    Content Production

    Clay Manley

    I’ve worked with some of the biggest and what’s considered the best marketing agencies in the world. My time in corporate, i’ve worked with all …

    Content Production

    Kurt Brown

    I’ve been working with Every Impression Counts for years now and they have helped me tremendously. From my website, marketing, podcasts and also social media …

    SEE ALL TESTIMONIALS
    Whitepaper

    Integrated
    Marketing
    What is an integrated marketing plan and how do I create an integrated marketing campaign of my own?
    SEE WHITEPAPER

    Importance
    of SEO
    Important SEO principles and the exact SEO plan that will take you to page one on Google search in 2020
    SEE WHITEPAPER
    SEE ALL WHITEPAPERS
  • Contact Us
SCHEDULE MEETING

Should I start a podcast? 7 Reasons You Need to Produce Podcasts for Your Brand

should I start a podcast?
Share on linkedin
Share on twitter
Share on facebook
  • Content Production, Latest Blogs
  • September 29, 2020

Table of Contents

  • 1. It is Easily Consumable
  • 2. It Will Grow Your Audience 
  • 3. It is Affordable
  • 4. It is Easy To Produce
  • 5. It Will Widen Your Network
  • 6. It Will Make You Stand Out
  • 7. It Builds Trust
  • Conclusion

In this post we will answer the question on your mind: Should I start a podcast? Short answer… YES! In the initial years of business, you may have had a steady flow of growth and prospects. Over time, however, you may face a period of dips that will affect your output. If you are looking for ways to improve your content marketing strategy, inject something new to it by producing podcasts. Podcasts are filled with information that is mixed with entertainment to engage your consumers, which makes it a useful medium for businesses today. 

If you are wondering why you need to incorporate podcasts into your content marketing strategy, here are seven reasons to do so: 

1. It is Easily Consumable

The fast-paced lives of people these days make podcasts an excellent solution to consume information because they can listen to it while performing other tasks. Instead of stopping a task or an activity to read an article, they can conveniently listen to what your podcast is all about. With that, as a brand, you don’t lose a second with your customers; instead, you become a part of their daily routine, which will absolutely be great for business. 

2. It Will Grow Your Audience

There are a growing number of people who are listening to podcasts these days. This means that when you publish your on various platforms, you expose your brand to this ever-increasing number of listeners. With that exposure, you will soon see an increase in the audience that you will benefit from. 

should I start a podcast?

3. It is Affordable

Keep in mind that you don’t have to spend lots of money to make a podcast. All you need is to get some quality equipment, such as a microphone, a headset, and a laptop (all of which you can get at affordable prices) and you’re all set. There’s no additional equipment required, and you don’t even need to rent a space for it—instead, just find a quiet space in your house or office space and you’re ready to record. 

4. It is Easy To Produce

One of the best benefits of a podcast is that you don’t need to be seen, only heard. With that, all you need to do is record your voice, make a few edits, and it’s ready to go live. It’s that easy!

5. It Will Widen Your Network

If you want to become an established brand in your industry, you need to know the right people, and most importantly, you also need to know the experts. You can use your podcast to reach out to industry pioneers, talk to experts, and reach out to other people who are relevant to your brand. With this, you don’t only deliver valuable information to your target audience, but you also get to widen your network, which is essential in the highly-competitive business world. 

6. It Will Make You Stand Out

It’s likely that your competitors are still using traditional content marketing. Although there’s nothing wrong with this, exploring other avenues to share content will gain you leverage, and this is precisely what you will get when you start producing podcasts. 

Additionally, despite the rise in podcasts, you can still find a niche or topic with little competition, and this will help you stand out even more. 

7. It Builds Trust

To grow a brand, remember that you need to gain the trust of your target audience. One of the most effective ways to do this is to have a podcast. They are very personal, which works well with consumers. Moreover, they will help your target audience feel as if they already know you on an individual level. 

Conclusion

So hopefully you now know the answer to the question, “Should I start a podcast?” At this point, you now know the many benefits that you can get from a podcast. If you haven’t seen much brand growth over the past months or years, now is the time to inject more creativity into your content marketing strategy if you want to reach a broader network and make your business thrive. 

Do you need help with creating a podcast? EIC Agency is a digital marketing company in Arizona that will help boost your marketing strategies. Connect with us today to see how we can help!

PrevPreviousHow to Create a Strong Brand Identity: A 3 Step Guide
NextHow to Make Better Blog Posts: 16 Tips That Will Lead To More EngagementNext
Share on linkedin
Share on twitter
Share on facebook
eic_logo_white

Work with us and make
Every Impression Count!

Privacy statement

Contact Us

  • 2210 S Mill Ave Suite 7
    Tempe, AZ 85282
  • [email protected]
  • (480) 660-4693
Linkedin Instagram Facebook Youtube Spotify Apple

Services

  • Advertising
  • SEO
  • Content Production
  • Marketing Automation
  • Website Design

Library

  • Case Studies
  • Testimonials
  • Sizzle Reel
  • Podcasts
  • Blogs
  • Webinars

All rights reserved by EIC.agency

created & developed by EIC.agency | Phoenix AZ 2021

A Taste Of What We've Done