What is

Paid media is what we call it when you invest dollars in advertising that strategically shows your content on the internet. It’s coordinated with your website (the most important part of your internet marketing) to increase the number of opportunities you get to put your brand in front of people.

We’ve found the most effective outlets for your paid media dollars are (in random order):

  • YouTube
  • Pinterest
  • Twitter
  • Snapchat
  • Spotify
  • LinkedIn
  • Paid search
  • Pay-per-click
hand touching digital tablet, social media concept

The value of each of those to your ad budget is determined by the customers you’re trying to reach.  And because of the very powerful analytical tools we have on the internet, paid ads can be targeted, optimized and tracked. 


why is
paid media

First, even a killer website isn’t enough to grow your business. Yes, your site is important — vital, even. It’s absolutely Step 1. But if all you have is a site, you’re really just hoping somebody stumbles across your content using a search engine.

That’s called “organic search,” and it’s the least effective kind of digital marketing you can do.When you invest in paid media, you can instantly reach hundreds of thousands of people. Instantly. Hundreds of thousands. And those are people who are looking for a business or service just like yours.

Don’t you want to be the one who shows up on their screen first?

That’s the power of paid media. It’s not throwing dollars at a billboard along the highway or a print ad in a magazine and hoping someone is looking your direction. The people who see your ad are people you want to reach; people our analytics will show you are interested in what you have to offer.

There is simply no better, more efficient, more effective … more exciting way to drive sales and grow your business.


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Our first step is to help you determine the audience you want to reach with paid media.

  • Who are they?
  • What do they do?
  • What are they looking for?
  • What do they think?
  • What do they like and not like?

Then we put faces on your potential customers — we call these faces “personas” — and we strategize ways to create value around your brand for each persona.

We use the intersections between your brand and your personas’ values to help you:

  • Effectively introduce someone to your brand with a paid ad.
  • Convince them to consider your brand and click through your ad to your website.
  • Use the brand identity on your site to convert them from considering your brand to making a purchase.

Our value to you — our brand — is figuring out how to allocate your dollars, optimizing the messaging behind those dollars, and making sure that your messaging results in sales. Then we measure the results, use the analysis to improve the steps, and make your next round of ads even more productive.