Email

What is
email marketing?

If you want to get your content in front of potential customers, email is a perfect solution. It can deliver your message directly into someone's inbox, and it doesn't cost a penny.

An email content strategy will let you set up different email campaigns. 

You’ll be able to send discount codes to people based what they were viewing on your website. Once you’ve engaged with them, you can stay in touch, letting them know when you’ve published content that will help them, such as a new podcast or video.

Why is
email marketing important?

One of the biggest goals of digital marketing in general is keeping your brand top-of-mind for viewers so that when they’re ready to make a purchase, they think of your business first. Email is perfect for that.

Data show us that email marketing is one of the top channels for creating engagement with your website, and it has a conversion rate — the sales it generates — that ranks just below organic traffic. (Organic traffic is what comes to a business when somebody searches for, say, “Best house painters in my area.”) Audiences coming to your site from an email you send tend to stay there longer and are more likely to purchase, so your ROI is much, much higher because … free. The only cost of an email is the time to produce it. So sending weekly, bi-weekly or monthly emails keeps you engaged with potential customers till they’re ready to buy.

But there’s a catch:

People are protective of their inboxes, and they’re quick to click “Unsubscribe” on a message that doesn’t interest them. So you have to respect those inboxes. You need to consider every marketing email from your reader’s perspective. If your message doesn’t offer them something that provides value — a discount, a new product offer, a time-saver, a how-to — you shouldn’t send it. Not if you want to keep that customer on your list.

So an email marketing campaign includes not only a schedule for when you’re going to send, but what you’re going to do for customers with every message.

CHECK OUT OUR
LATEST EPISODES​

Aileen Cronin RGR 084

Hope to start your own business? Spend some time letting somebody else be the lead dog. | RGR 084

Overview: One of the most important lessons you can learn from Aileen Cronin isn’t about what she does, but what she did to get there. …

Read More →
playstation

How OTT Technology Is Effective at Reaching Audiences

Television ads may sound like a thing of the past, but the reality is that they’re well and truly alive—just in a different form. Commercials …

Read More →
Shaun Clark of GoHighLevel.com

A marketing partner whose only motivation is to change your world. Too good to be true? | RGR 083

Overview: You’ve heard those ads for a jewelry retailer: “Now you have a friend in the diamond business.” If you run a marketing agency, wouldn’t …

Read More →
Pat Curran joins us on Rise Grind Repeat episode 083

Some of the biggest personal brands belong to athletes. Pat Curran helps build those. | RGR 082

Overview: Tim and Pat Curran were athletes in college, and they stayed in the business; one as a coach, one in athletics marketing. As they …

Read More →
Another way to show your content to your customers is to use Google Responsive Search Ads.

What Are Google Responsive Search Ads?

Whenever you market your services on Google, there’s a lot to take in. You need to have proper SEO, make sure that your content has …

Read More →
netflix

Why OTT Advertising and Content Marketing Is Crucial

Coming into the new year, your company or organization is no doubt already planning to sit down to form a new plan for marketing. Since …

Read More →

Receive the latest episodes straight to your inbox!

HOW WE
WILL HELP YOU

The first step we can help you with is a professionally produced email template. That can be more complicated than you think. Different email clients display messages differently. We test them all to be sure your content looks and reads as professional and user-friendly as you expect.

Once we have your template set, we’ll talk to you about a drip campaign. 

That’s an automated series of emails directed at visitors to your site, and those who opt into your newsletter from your website or another message. 

Based on what they clicked on when they visited, we can target them with related content and special offers tailored to them.

Most importantly, we can help you with an overall messaging strategy. That can include what you say and how you say it, audience segmentation, and refining or redirecting a campaign based on the results you’re seeing.

An email marketing campaign is actually just the beginning of a cycle:
Message > increased engagement > data > more engagement > increased ROI > more and better campaigns > increased revenue.

Like we said, email marketing is easy. Doing it effectively and sustainably is where we can help.