Justin Michael has proven techniques for B2B businesses. Hundreds of companies agree. | RGR 096
Overview: Outbound sales are some of the hardest marketing there is. That’s why Justin Michael has made a science of it, studying what works and using that knowledge to help his clients. One of his top tips? The power of interacting within 24 hours after a contact, with email, voicemail, LinkedIn and Twitter. “I’ll do […]
Named for the Roman goddess of memory, Moneta De Sine creates divine videos that work. | RGR 095
Overview: Marketing through video scares lots of people. We’ve all seen bad ones, and we don’t want to do those. David Navarrete helps businesses avoid those mistakes and others, and he starts with a clean sheet of paper. First, he helps them determine what they want a video to do for them (“More followers is […]
For Supermetrics, a key to marketing success (and theirs) is the philosophy of helping people. | RGR 094
Overview: Supermetrics is an industry-leader in building user-friendly data analytics tools anyone can use. Marketing Director Edward Ford says they do that by harvesting data from marketing platforms on one side and finding ways to integrate it on the destination side with product-led growth. He says a key to this is content for inbound marketing. […]
Clay Manley named his company Speakeasy because he knows writing your own copy isn’t. | RGR 093
Overview: It’s fun to listen to Clay Manley talk his walk. He’s the founder of Speakeasy Sales Copy, and when you listen to him talk about what he does for businesses that hire him, it’s easy to see why he has a long string of successes and awards: he’s genuine about wanting to help clients […]
If you want video to work, Lexy Romano says be ready to work at your video. | RGR 092
Overview: Lexy Romano isn’t blinded by the spotlight. She’s been a stage performer most of her life, singing and dancing on stages around the world, performing off-Broadway in NYC and opening for Katy Perry and Tim McGraw. So you’d expect she’s at home on camera, too. But when Lexy created her own online program in […]
Christine Ferris had to find new footing when the floor dropped out from under her. | RGR 091
Overview: While the pandemic changed the way many of us work, imagine handling the marketing for a business that suddenly had no market. Christine Ferris of True Food Kitchen says the restaurant business shut down overnight, and their capacity for 100% online orders and delivery wasn’t ready. “We went from having a marketing plan for […]
Rialto Marketing’s founder thinks you shouldn’t have to to suffer from information overload. | RGR 090
Overview: Tim Fitzpatrick set a simple mission when he created his mobile marketing company, Rialto Marketing, in 2012: helping service businesses simplify marketing so they can grow with less stress. And he speaks from 20+ years of experience when he says, “People over-complicate marketing.” You don’t need a 20-page plan that’s irrelevant in three months. […]
Working up from dishwasher to senior leadership of $3B, Hans Schatz has a lot to share. | RGR 089
Overview: In his 30+ year career, Hans Schatz has watched a lot of corporate leaders, read their books, and read the books they’re reading. Two of the more important lessons he shares are: 1) Lots of them talk about the four C’s of leadership: credibility, competence, character, courage. But no matter how successful your business […]
“Start with why” may give your business purpose. But what about your personal goals? | RGR 088
Overview: Are you starting a business? Dallin Huso says the first question to ask yourself is, “Why?” But don’t stop there. Also ask yourself, “OK, but why do you want that?” and keep asking and answering until you figure out exactly why you’re doing what you’re doing. For example, Dallin knew why it made sense […]
Want a business where everything is fabulous? That’s Cynthia’s business model. | RGR 087
Overview: When lifestyle publisher Cynthia Sassi created Fabulous Arizona, she staked out a territory as big as the state. She says, “Some people focus just on food or fashion. We cover all aspects of Arizona, like a magazine.” That’s her background after all — national and local magazines. She likes that versatility. She likes being […]
