“You can keep being frustrated, or you can realize you’re doing something wrong.” Garret Schwartz on innovation in the cannabis industry | Rise Grind Repeat 085

Overview:

Garret Schwartz doesn’t claim to have answers for your business, because he’s still finding them for his — every day. And that’s refreshing. Business model? “We don’t know yet. We’re still figuring it out. We know we’re solving a problem. We know we’re making a difference in people’s lives. How do we monetize what we provide?”

Garret and his brother founded Resinate to do something in the cannabis industry about waste recycling, and they selected the rapidly expanding cannabis industry as their source for materials. Now they’re refining a business that melts and repurposes plastic. Garret’s journey is still young, so maybe it has some lessons for yours.

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Rise Grind Repeat Podcast
powered by EIC Agency

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Hosted by Dustin Trout
Produced by Andrei Gardiola

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https://www.youtube.com/watch?v=dzFnOuzReHU&t=658s

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cannabis waste recycling
Garret Schwartz of Resinate joins us for another episode of RGR

| Rise Grind Repeat 085 |

00:00

He’s like Garrett and he had like a paper model of how we could use the cylinder. Like in Jurassic Park with the DNA tubes and the like cryogenic container, they lift off. It’s glowing inside and there’s fog coming out. And he was like, let’s do that. I was like, Yeah, 100% figure it out.

00:39

On today’s episode of Rise, Grind, Repeat, we talked to Garrett from Resinate. We  talked about how his company is making the world a more sustainable place by recycling cannabis plastics. Let’s dive right in. Here, thank you so much for joining on an episode of Rise, Grind, Repeat, I’m excited for for this episode, because what you’re doing is something awesome. I mean, literally taking what other people might consider trash and making tons of opportunity from it. Not not so much from even just the financial part, but just for the environment in general. Before we get too deep into that would love to just kind of hear your backstory, how did your journey and entrepreneurship kind of get started?

01:20

It started with random little testing things. It started with things like in first or second grade. After Halloween, I had a bunch of Halloween candy that I didn’t want. Like I took out the stuff that I want. And there’s a whole lot that I didn’t. And I knew that there are other there are children who want these candies. And I got them for free. So the any value I could get from them would be would be a lot and I had I think my older brother’s Pokemon binder is a you know, like a three ring binder with the card sheets in it with all the slots, and I took one of those and I had like a sheet with Milky Way’s and I had a sheet with Snickers and like Smarties and sweethearts and and i would sell candy. After the holidays not right after I’ll make it too obvious, but before the expiration date. And it’s like probably technically illegal because you’re reselling individually.

02:31

I don’t know the laws around that. But I mean either way you didn’t get caught so

02:36

absolutely it was it was a it was an interesting little experiment. And little things like that growing up and then I did odd jobs and landscaping and stuff growing up and I sold Cutco knives when I was 17-18.

02:51

Really I went to the thing where it was from Cutco. When I was in in high school. It’s one of the you mentioned that I didn’t do it. I ended up playing baseball and doing more baseball stuff, but

03:02

it’s cool. Yeah, you went to the the seminar, and you didn’t get sucked in like me? No, it’s um, it’s things like that. There are some multilevel marketing or kind of like vector marketing and certain programs where you can make commission’s and you can make decent money selling high end stuff, like Cutco knives, but you have to be you have to want it and you have to enjoy the process of meeting new people and trying to sell them something that they don’t necessarily think they want yet, but they may be pretty open to actually. So I didn’t enjoy that that much. And I got out of the sales game pretty quick. I needed a reason, you know, to get through the difficulties and the strain and the like paperwork and all the little things that aren’t necessarily fun about entrepreneurship.

03:54

Yep, no, I mean, I think you hit the nail on the head, it’s just enjoying the process. And it’s finding something that you love doing where you can enjoy that process. But in very early early on, it seems like you saw the magic recipe where it’s find the need and then really push that need to other people and people need or want candy and it’s not not Halloween any more than chance either willing to pay a little bit for it. And it’s probably where you got the itch for entrepreneurship. And all that being said, I mean, kind of fast forward to what you’re doing now. We’d love to hear what is what is your company now what is it that you do?

04:28

Okay, so we what we do is we try to help the cannabis community live more sustainably. And that’s ultimately we try to help people live more sustainably. And we do that within the cannabis community because that’s something where I’m, that’s a realm that I’m familiar with. And it’s a it became a personal need that I have to to solve this problem. So specifically, we help people recycle Cannabis packaging that was not recyclable, or is recyclable, but had no viable route to get recycled.

05:08

Okay, and I mean, just kind of explain that a little bit further. What is it that you are helping on the recycling thing? I guess why was it not being able to recycled before? And now what is the whole process look like?

05:20

sure if I can show off a couple. Yeah, absolutely. Yeah, it will show and tell here. So this is the most standard object or one of the one of the couple most common objects that people receive cannabis in from Arizona dispensaries. And the reason that these as well as pill bottles, pharmaceutical pill bottles, or OTC bottles are not recyclable, is because of their size. Typically, plastics under two and a half inches in diameter, literally fall through the cracks of the recycling and sorting systems that our cities use.

05:55

Gotcha. So it’s literally too small and it literally falls through the cracks and then essentially creates more waste on the ground and then what’s intended, which is to recycle it and use it for something else. Sure. It ends up being essentially contamination in the waste stream. Or in the

06:12

in the commingle recyclable stream, because it falls through the cracks, like small pieces of paper, or small glass objects that don’t make it to the glass Crusher. And it falls through the cracks and ends up going to landfill. So it’s an industry recyclable. It’s, it’s polypropylene. That’s a type that the city of Phoenix is currently recycling, like yogurt containers and paint buckets that are plastic stuff like that. But not these Yeah,

06:40

yeah. No, that’s, I mean, that’s really cool. So outside of this, I mean, do you guys help with glass and other other containers?

06:47

So right now, we just expanded in the last couple of weeks to all cannabis plastics. So that includes this but like the Mylar bags, which are which are pretty common, this type of zipper top bags, peel open and, and other types hard plastics, but glass we’re working on. That’s the that’s the next kind of frontier for us.

07:07

Awesome. I mean, I think everyone can agree. I mean, recycling is always good. I mean, it helps the environment. I mean, what what do you do after you get these and recycle them? I mean, obviously, you know, to keep a business going and have a roof over your head, you got to make some money. And so I guess, what is the whole business model around this? Are you are you getting paid to take these from dispensaries? Or are you taking them recycling them into something else? And then selling that? Or how what does the whole business model look like? No, in a way we don’t know yet.

07:37

Because we’re still figuring ourselves out. But we are figuring it out as far as like you said, how we make money, how we figure out how to monetize on the value that we provide, because we know that we’re solving a problem. And we know that we’re making a difference in people’s lives and the dispensary’s as a business and individuals who go there and recycle and everything. So we’ve been figuring that out, as at the same time, we’ve been figuring out how to make our own products from the number five plastic. And that’s why we started with that number five plastic because we’ve been experimenting and basically building a small scale manufacturing system, based partly on precious plastic designs, which is a kind of a group that started up doing some rural and micro scale manufacturing and recycling centers. So we’ve been experimenting with polypropylene for a while because it’s one of the safest plastics to melt and it’s so common in the industry. And from that we built these are a few little stash jars. I brought that ones mostly pill bottles until the orange color.

08:50

Yeah. Okay, so you basically take these, and what do you do, you melt them down, and then you get a ton to work with. And then you end up manufacturing different, different things. Exactly. So

09:01

like, this guy is made, this green one is made from green and clear, pop tops, just like this and this and that’s the shredded up material. So that’s the first thing we do after we remove labels. Okay, we shred the material into this flake, and that’s clear and green in there. And then we inject it it’s a basically a homebuilt injection machine mold injection.

09:30

Okay, so is the goal to create I guess a brand around it where I mean you’re kind of the the whole business model is making the world you know, more sustainable place and at the same time, you’re making some of these things where maybe you can sell them, you know, through e commerce or reach out to other dispensaries and have them them sell it as well.

09:49

Yeah, I mean, the, the initial vision was that we could capture all this and the products that we could sell to pay for the process. And for what we’re doing, and, you know, make a profit on the end of it, yeah. After actually engaging in what we’re doing and collection and in providing what we need to for the community, controlling like, making this a HIPAA compliant process, making it so people feel comfortable putting their labels and making it compliant with the dispensary. So they’re not actively potentially putting people putting cannabis back into these bins or other materials. So we figured out the value we need to provide there. And like you said, glass is on the forefront. in Tempe glass is more popular than plastic because of all the concentrates. And then other parts of the state plastic is more more prevalent, or more used, because it’s very little, very few concentrates use, and like I say, I would assume not a whole lot of dabbing grannies out there. So yeah, so as part of what we figured out this year, like it’s one of the pivots we’ve had to make, and doesn’t mean, we can’t please oops, this can still be like a big boost to what we’re doing. And to show people really what this does is show people the value, that plastic has show people that this is still a really awesome Space Age material, and that we need to not take it for granted. And we can support our partners and dispensaries and stuff by selling these and partnering with them on selling them.

11:39

Now, this is awesome. I mean, I would assume that it’d be super flimsy and whatnot. But I mean, they’re they’re super solid. I mean, outside of just trying to sell these for money and everything like that. I mean, have you tried to run to any governments and asked if there are any grants or anything like that? I mean, no one that it is having a positive impact on the community. I mean, I could see there being a viable option on Hey, we’re clean up the environment is are there any tax credits? Have you gone down that avenue? or? Yeah, we’ve, we’ve looked at a few things.

12:10

We’ve gone through like ASU, looking for grants there. Because I graduated from ASU in December last year. And then after that, looking at, like Arizona recycling coalition, you know, we’ve been going for about almost three years now, on this project, since the broad concept of knowing how much plastic wasn’t getting recycled, to figuring out where it is and what to do with it and how and everything in between. So, somewhere in the middle, we got $5,000 grant from a AZRC. And that’s allowed us to that’s Arizona recycling coalition. They’re an awesome, like collaborative and supportive group for recyclers and circular economy type organizations and state. And that 5000 helped us get that little red truck that we have that I drove here, and helped us. Yeah, yeah, it’s a good thing. We put a decal on it. And then it helped us upgrade our injection machine so that we’re getting this smooth and without wrinkles and stuff the way we want it to be because the next thing we’re going to be making a rolling tray that we designed internally. That’s

13:22

no, that’s, that’s really cool. And I mean, in terms of I mean, this is you I can only imagine how much plastic is out there. I mean, do you have any numbers on what that looks like? Even from just the state of Arizona to I mean, now we got Arizona that’s legalized got Colorado, I mean, more and more states are legalizing AI, which would assume more and more plastics and glass are now you know, hitting the market, which How much? How much is that?

13:45

Yeah, in the state, it could be hundreds of tons per year that we could capture that otherwise can’t be captured. And I have more of these numbers set aside. I guess the numbers are, are more, I find them more interesting internally. But one that I remember is that 4 billion pill bottles like regular are 4 billion prescriptions that is are filled every year in the US. And so that’s at least a billion pieces of packaging, that could probably be recycled. And we also have all these police stations and DEA drug disposal days and CVS that has drug returns where we know a lot of plastic is going so we can make a huge impact in the medical field. Ultimately, and in the area of this like small, mostly medically oriented or cannabis oriented plastics. No, I

14:41

mean, that’s huge. I can’t believe there’s over a billion prescriptions that are filled on an annual basis. I mean, that’s literally like one seventh of the the world population in just a year. That’s, that blows my mind. I mean, it’s been great getting to know kind of what what you guys are doing in the vision. I mean, kinda, I mean, it sounds like you’re still figuring out the model and everything like that, you know, the world kind of threw a curveball here this year with Coronavirus and all that. And I mean, how have you guys kind of pivoted over the last year have you guys fared or what? What are you guys doing to stay ahead and kind of just stay alive with the Coronavirus going on?

15:19

Yeah.

15:21

Corona has been a certainly a thing for us. I mean, as a company that sells physical products locally a lot, and would get the word out by doing free pop ups and stuff. Events, we don’t have that. But at the same time, like, nobody has that anymore. And so we have to kind of recognize this playing field that we’re on. And recognize that we also need to take care of ourselves, and not try to move too fast. Like we had kind of a crisis in our family this year. And had to put things on hold for, and I say, our family because it companies, myself and my older brother. And so we had to kind of put things on hold for two or three weeks. And that was super difficult. And I had to like send an email to Oasis who’s been a big supporter of us, and helped us really like pilot some programs. And I’d say like, you know, what I said, and they were, they were amazing about it, and they were like, take your time, check in when you need to. And ultimately, think most businesses and operations have hit some kind of period at that point this year, I think Oasis hit a point that year, I think, pretty much every partner that we work with, hit a point that this year, and when I look back at it, it’s like, if they send me any other response, like, No, we need it now. Or, like, we have a contract or like, we don’t think we’re gonna, whatever. And then I would say, okay, and, you know, move forward, because that’s not necessarily the relationship you want. So there’s that learning experience getting over that doing what we need to without worrying about too much.

17:12

Yeah. And I mean, continue on with figuring out the business model sounds like you’ve had some ups and downs, you know, family crisis, and also, you know, winning some grants and stuff like that, you know, through the evolution of building this business. I mean, what’s been the biggest hurdle that you faced and kind of, what did you do to overcome it?

17:31

I don’t necessarily say want to call it a hurdle, but I think there’s like so much value in addressing it. That is my answer. Figuring out how to let go of a situation or a decision, or some creative part of the process, and let someone else work or give up control things has been difficult, or give up control of a conversation or, or whatever the decision is. thinking, thinking back now on like arguing with Brandon about the other part of my business, my brother about whether a circle on the top of the recycling bins should be seven inches or eight inches in diameter, spending 20 minutes on that, and thinking that that was a productive 20 minutes. It’s absurd. And he can make it like, I probably wouldn’t know the difference. Now, if I go back and look at them, whether they’re seven inches or eight inches, remember what decision we made, and giving him the autonomy to do things like that. And like giving up control of things like that gives us gives him more autonomy to do things that he wants to do or to add creative ideas, or to put an extra time if you wants to, like this just makes so much sense. To give people the leeway to move forward on things to the extent that they’re, you know, willing to do it. Yeah. And that’s I think that’s brought benefits like getting past that has brought him bringing more ideas to the table or us figuring out like what we should talk about and what we don’t need to stuff like that.

19:22

No, I love that that you kind of have seen that and build from it literally someone that was in here yesterday on a podcast mentioned the same thing, just a huge huge efficiencies, the stress levels were better once kind of given up on that creative control. I mean, it’s especially when you first start something it’s it’s hard to let someone else make a decision because it’s to your baby essentially. But that being said, I mean, what was that turning point that you know, you guys went back and forth on literally the the circumference of something on a package and what happened to make you go Oh, you know what, maybe give a little bit more freedom that allow me to focus on other things and overall the business can grow a little bit quicker, more efficiently. Sure your guys’s relationship has been a bit stronger since you know, since all of that, what was that that turning point that allowed you to kind of give up that creative control or control of the decision making?

20:15

I don’t know, I think it was just doing the wrong thing too many times, and realizing that it felt wrong. And just like, you know, you can, you can keep being frustrated and having these difficult conversations about nothing, or like realize that at some point, and I think I just realized at some point that I was doing something wrong and, and not productive. And maybe it’s like from listening to other leaders. I’m a big fan of Gary Vee. And doing things for the right reasons. And I think I was just asking myself, like, why? How much does this matter? How much does this like important to my brand, or,

21:01

you know, our brand or the or business? Very, very little, I guess, realizing the time it’s taken to get to where we are, and the time it will take to get to where we want to be, and how little something like a seven or eight inch diameter ring on a recycling bin then matters. In that it’s more like using a seven inch ring or an eight inch ring for a year and a half. We’ll get us more information than trying to get it right the first time. Yeah, there’s

21:40

no you know, Chaz, there’s something that he’s brought to the table that I mean, it’s just it’s so true. And it’s it’s perfection is the enemy of good. And that’s where it can come into. It’s like, Okay, well, we just spent an hour debating this. It’s like, we could have figured that out in eight seconds, just run with it. And then you could have had another 15 minutes on, well, how are we going to bring in? How are we going to get in front of new people how we can bring a new revenue? I mean, it’s just it, it’s tough, because it’s, I don’t know it, you know, some people are not focused on the wrong things, but dwell on things that might not be what’s gonna push the business forward. And it’s tough to figure out what those are. I mean, especially like I said, when it’s your baby, and it’s every little detail to you, it needs to be not to you. But businesses, business owners need to be perfect. And, you know, a lot of people that we’ve talked to where they’ve gone from kind of growth to scaling, it’s there’s that bit there’s been that pivotal moment when it’s like, not that extra inch isn’t gonna help me sell more, sell less. It’s not like identifying those areas, when it’s like, hey, maybe we need to focus our attention, be more mindful of where we’re spending our time and conversations. And from there is relationship but relationships have been better, more efficiencies within the business and all that type of stuff. It’s almost like that that hurdle was a win.

22:55

Yeah. Oh, absolutely. Yeah, made things better made us work together better. Yeah, for sure. And then I find creative things that he, like I said, people will bring more creative things to the table, if you give them that opportunity, and don’t fight them on the little things, I think. And, you know, show them the good that can come from it, too. So he came one morning, we were working with these recycling bins. I had the idea of starting out with a 55 gallon drum. Because those are you can get those clean and shiny and accessible. And it’s a solid shell to work with. And we can make it look retro futuristic. So we started with that we milled around the ideas. And then he came up one morning or we were waking up one morning because he was living at the same apartment where we’re doing all of this. And he’s like ‘Garret!’

23:57

and he had like a paper model of how we could use the cylinder and the cylinder inside of it. With that, that 55 gallon drum a cylinder inside of that that lifts up like the like in Jurassic Park with the DNA tubes and the like cryogenic container, they lift off. It’s glowing inside and there’s fog coming out. And he was like, let’s do that. I was like, Yeah, 100% figure it out. And that was kind of the thing. He’s got to figure it out. But then he’s able to rely on me and ask, we’re able to figure it out together and try things because it’s not going to be a half an hour conversation over little things. Like he’ll get to a stopping point and be like trying to figure out how to make a slide. And unlike let’s check out these slide hinges at Home Depot for like four cabinet drawers and buy one and mess with it. And that’s what we ended up doing and then he figured out how to weld it and make that work. And it’s a lot of back and forth that we can do if we have freedom.

25:08

Yeah, no, I mean that that’s awesome. It’s it’s cool to hear the kind of conversations how they evolve. I mean, after you kind of get past a little hurdle of kind of given things up and allowing the team to build and and just makes everything the whole, everything just that much better. I mean, that being said, it’s that was kind of a hurdle. What’s the biggest win or accomplishment that you you have faced when growing growing this business?

25:31

Yeah. I mean, like, every, every accomplishment is almost the result of getting over a hurdle. But the biggest accomplishment, I think, is partnering a successful partnership with, I can talk about brands and say whatever on here. Okay, a successful partnership with Highgrade. Highgrade Az is a cannabis brand that sells flower and concentrates and stuff. And they had an interest in working with us on some level. This year, we’ve also been pivoting, realizing that we’re not going to make as much revenue in the short term with products we sell, largely because we have a rolling tray product that I’m not promoting so much right now, because it’s on the back burner. Because it’s not on the well we want way we wanted it to so you know, revenue sorting that out, like I said earlier, looking at who we’re providing value to in the dispensaries and in this community, and understanding that. So partnering with highgrade as a sponsor. And doing so I’m adding a rewards program for people who bring their plastic in. So they have a place to bring it in, that’s safe and everything, but they also get some kind of cannabis reward monthly, or on a recurring basis for doing that. And that’s gone. Fantastic. And from all perspectives. So that’s like a major win. That came from figuring out, okay, people don’t care that much about products, at least until they really care about the story or until we can make the products that we actually like and people want. So figuring all that out and wanting to move more material, realizing that the value we have is in moving material is in the strategic, this advanced recycling system, and realizing that people want and will appreciate rewards. So so far, we had between December 1 and the 28th. We had 24 participants in the rewards program out this one location. That’s after we had a 15 day like pilot in November. And that went well, we had six or seven participants, or maybe 12. And then December to now we’ve had 24. And out of those 24 people, you know, hopefully they will all go and actually claim there or they’ll use the coupon that they’re getting in an email to to go to Oasis north and get their coupon. And 95%. So far of the people who go through this reward system, also voluntarily submit their contact information phone number to Highgrade explicitly for marketing purposes. It’s huge. It’s fantastic. Yeah, yes. So we feel like the money that highgrade pays us to run this rewards program, which is not a lot, but it’s enough to make it work and make this whole recycling system work to on top of products. We are getting people in a dispensary to recycle who otherwise wouldn’t have recycled and wouldn’t have visited that dispensary. And when we’re getting them to recycle, they also get a chance to get something for free. They have chance to interact with the brand who’s giving them something for free in a very meaningful way. And they seem to be also invested in that relationship. So that’s been really exciting.

29:12

No, that’s huge. I mean that’s that’s I mean creating a win win win scenario. I mean for the customer the dispensary you guys mean it this whole time I you know, I’ve been thinking you create your own branding from this, but I mean, have you even thought or pitched, maybe creating license agreements for dispensaries to put their brand on this stuff and then they can turn around and sell it. I mean, kind of continuing on with that rewards program. It’s like everyone, everyone that’s brick and mortar wants more foot traffic. So you guys are kind of accomplishing that by people bringing in these in and it’s like once these come in, they get rewarded, they’re getting more foot traffic then they can sell these and make a profit on those and you’re helping them with their marketing. I mean that right there seems like an awesome little little model right there to help everyone out. For sure.

29:56

Yeah, we were working on a possible like revenue share-type program like that with one of the companies we work with. So we’re making decals and we’re This is something we’ve done already. So this was with Arizona Dispensaries Association there I don’t you know Arizona Dispensaries Association with it basically advocate for dispensaries, their needs and rights and laws and stuff like that. And they ordered 90 of these with their logo on them, which they’re going to on opening day of the Arizona legislature. As a gift for opening week they’re going to give these two all 90 senators and representatives of the Arizona legislature. So yeah, super exciting there. And then we’re working on that’s just like they’re buying it from us and getting a decent rate because they’re buying a lot. And then we’re working on the brands are definitely interested in, in these. So we’re pumping out decals. And I’m putting together designs and stuff and co branding, I’m sticking our little rocket in or integrating like marigolds flower with our rocket, and putting some stuff together just to show them. And I showed one, like I said, one of these brands is ready to go. So we’re getting the first 10 for them ready to go with the first like actual cannabis brand kind of collab on one of our products. Now, I

31:27

think there’s huge opportunity in that, I think, I mean, there’s a lot of good that can be done there. I mean, helping a ton on the marketing side if you’re able to help someone grow their list and whatnot. And that being said, I mean, what you guys are, it’s brand new, and there’s some education involved on why you guys are doing this, the benefits of it. And it’s, it’s tough to, to get your brand out there when it’s a brand new concept because of that education piece. Education, educating someone is expensive. So how are you guys kind of navigating the marketing side of things, getting this in front of dispensaries getting people to maybe go donate more? What is your guys’s entire strategy when it comes to growing the brand,

32:07

I say our entire strategy is being as empathetic as possible with every decision we make when it comes to education and like making people understand or giving them a reason to care if they don’t already, like just the fact that this stuff is going to landfill when it could go to a productive economic place. The fact that we can create local manufacturing jobs here with a project like this that otherwise couldn’t exist. And that would have created created expenses for the state in importing new products that are not made locally, or in landfills and things like that. And so showing the net positive of the project outside of outside of environmental concern, or concern for the environment, which is huge to me, and I do a lot of little things, I think to just show that or to live that in my life. But a lot of people don’t care that much. So you have to give them a reason to care. And that may be a free joint, at least for starters, and maybe a free joint. And then maybe after they recycle for six months, and they keep getting free joints. We’re like, Hey, you recycled six times. So we’re gonna give you a little stash pot, a little stash jar with your name on it. Because each one of these takes six of these to make and then maybe it’ll care, we’ll get them to care however we can. Before after they’re in. But also people care about cannabis packaging for a lot of different reasons. So talking about how cannabis cap packaging can be ecologically positive and thoughtful, as well as better for the consumer and the product inside. And I’m going over the process of thinking about that with people on our Instagram IGTV and things like that. That’s, that’s part of it. And then also being empathetic about the little things, being empathetic about the fact that most people don’t know what plastic is. Yeah, and like we we do in a way but we also don’t in a way.

34:30

So I know it’s this really is this.

34:35

You can recognize it in many forms, like what recycling like how that works, or why it says number five, what that means. Whether or not different things are recyclable, like there’s a lot of basics that we can get into that are low. It’s low hanging fruit for us to make for content and for reaching new people. And it also reaches a lot of different types. Have audiences who care about these different aspects?

35:02

Yeah, I think this whole after six times they get one of these, I think that that’s huge. And I mean, you could even accompany it with like a little QR code with a video or something. But saying, hey, if you were to throw these away, and this is what it would have cost, the state and everything like that. But because he did this, look at what type of job it created, look at how much the environmental impact it had, you get something cool. It’s almost like showing two different paths, like normally is what most people take, and this is it cost money here, you’re creating jobs, you’re doing this, you got something really cool. I think that would help with that education side of things and kind of get people more excited. There’s a solar company that we help. And I mean, everyone, when you hear solar, say, oh, for the environment and everything like that, but the end of the day, it’s, it says on your electric bill, and it’s it’s a financial reason to, to really do it. And so you could help with the financial part, but also shed light on to all the different positive impacts that are happening from like you said, the manufacturing, I mean, having more manufacturing here in Arizona, creating more jobs, that would be huge. Oh, absolutely.

36:05

Yeah, I’m really excited about every aspect of the positive we can bring.

36:11

Yeah, no, it sounds like I mean, in just a short amount of time. I mean, just hearing what your early conversations were like to kind of what they are now and stuff like that. I mean, sounds like I mean, from a leadership perspective, you’ve you definitely excelled in those skills. Have you noticed that your leadership skills have become better? And I guess, what are you doing to continue to improve upon those skills?

36:30

I think, like just maybe not thinking about leadership, like, because I think there are connotations, or like being a leader, you know, it’s an action. And it’s where your intent is. And your concern is. So I don’t know, just, like, tuning in with why I’m doing something has been helpful. If I’m having a conversation, because my ego is involved, or because I think it’s really important. Realizing my way of conversation, sometimes from the other side, like I’ve had bosses who would say, you know, don’t do that, or, like, go quick to quick to correct without having a conversation or understanding that the person on the other side may very well know the rule or policy or, or whatever it is. And there’s trust lost in a conversation. That’s not communication. So, yeah, just spending time on those little things.

37:38

Yeah. I mean, it seems like just focusing on that, why, and why are you getting up and doing this, and if you every decision or action you you do or make is reverse engineered on on that why I think that the leadership skills come and I think to your point, it is there are different connotations to that word, but I think the better leaders are the ones that that can communicate a bit more and really keep hold true to their why why are they doing things? Why, you know, who are they trying to help and, and whatnot. And it sounds like you’re definitely on that path. And I’m working really hard

38:14

on communication, and spend like a theme in my life, I’m still working really hard on communicating, being candid with people trying to have a productive conversation about it. Just communication and dealing with people being being emotionally available and emotionally sensitive. It’s not always a strength for me, as someone who’s like, go, go go and be excited about the new possibility, but also be ready for that to change. And I’m always on like, three, I’m always on like three tracks. And I have to understand that people aren’t always ready for that, or ready to talk about the whole conversation, just communication has been so. So important for me as a focus as a leader, and that’s going to continue to be

39:01

Yeah, I mean, communication is everything from how you’re marketing to how you’re creating relationships to how things are getting done, you know, behind behind the scenes, and I think, yeah, I mean, I have a huge appreciation for communication, because it leads everything I mean, it could literally be the difference between things going good and things going bad. And so I think that’s huge. And it sounds exactly, exactly. I mean, it sounds like you’re working on a lot. I love that, you know, you have the three tracks always ready to pivot in real time. I mean, very, there’s a lot of similarities to what what we have as an organization as well. And that being said, I’m sure you’re working hard on what the next three to six months look like kind of what those goals are. What is in your guys’s near horizon, in terms of what are the biggest things you’re trying to accomplish?

39:50

like one big thing that’s been on the backburner away just because of feasibility right now is making the mold to make these things the twisted tray, it’s been a bit of a disappointing process trying to make these this year we had a crowdfunding campaign that crashed and burned in a way, because it was successful. And then it was removed from the page that it was on. And everyone was refunded. And that was one hurdle this year, but we rebuilt an e-commerce store and didn’t get the same funding that we needed to make the molds. So we’re still working on making the mold. And that’s one of our goals for the next two months hopefully sooner, but it just depends on how the rest of the cogs turn together. So if we can make the mold for this, then we’ll be making these for about 45 online customers. And then we’ll be making some for some of our partners like Oasis, dispensary, and few people. So really excited, really excited to be able to talk about this because I have so many like new things, I figured out user cases or scenarios or things that I think that are helpful for people to understand the tray or get it to the right people, but haven’t been able to talk about them. Because, you know, you don’t want to promote something that you’re you don’t know exactly when you’re going to be able to make it. Yeah, yeah.

41:18

So that’s on the horizon. Excited, slightly anxious because of how it’s gone so far. But we know we can do it. And then this rewards program is going well so far. And that’s another thing. Making that more valuable for people, and more valuable for us. So because we do struggle to make money in some ways, and we don’t charge our dispensary’s this rewards program is the way that we can make this more active, the dispensary is more valuable for people more valuable for us. So if we expand that to all locations right now, and get ready to expand it to other dispensaries around the state where we can start making a difference start collecting more of this material. That is the main goal of 2020 after we get this tray out and get this whole system moving the way it’s supposed to be expand it, get it to more people.

42:19

Yeah, I I really think a way to the quick revenue, right now would be figuring out how to build out that that rewards program. Still in the day, it’s it’s a list growing and foot traffic, those are two huge things that a lot of businesses want. And if you can really provide that, I mean, maybe charge a certain dollar amount per drop off that they get, I mean, if they’re only paying $1 per drop off, but hey, now you got someone in there probably gonna buy every four people, you’re gonna buy something, your average order value is at 90 bucks. I mean, it’s easy to quantify that, hey, this is ROI positive for you guys. And it puts money in your pocket to then expedite the production and figuring this out and then then just keep keep building from there. But I mean, just, I have no doubt that you guys are gonna gonna figure it out quickly. I mean, it’s, it’s cool to see the evolution of this. It’s a whole brand new concept and, and kind of wrap things up a little bit. I mean, this is a brand new concept. And I think there’s a lot of that happening right now where businesses are being created that have never even been thought of before, which it’s tough because it’s there’s a lot of educating involved in for someone that is trying to create something that is brand new that no one’s ever heard of. I mean, do you have a big piece of advice for that person to, to continue on or something that they can do to help help them level up? No.

43:43

Like, all you have is, you know, your willingness to and ability and excitement to do what you can with the tools that you have. And like keep moving forward from there. So that would be my main piece of advice is that there’s no main piece of advice, really. And you’re always going to be slightly prepared. Or you’re always going to be slightly underprepared or feeling underprepared to do something totally new and crazy. So it’s when you get into it, when you get past worrying about what you need to get in place, or what you need to change about yourself or what you need to be thinking about and starting to do something or write out the model for doing it. Or talk to the people talk to the coffee shop, because we talk to coffee shops, we talk to Apple data center, we talk to all kinds of weird stuff and figured out where we make sense and where we don’t and how we can do what we want to do in a way that we feel good about and that makes money.

44:49

Now, I mean, I couldn’t agree more. And really, I mean, I want to make sure that we didn’t leave anything out. Is there anything that I didn’t ask there anything that you want to communicate to to our audience? or anything like that. I mean, I said, this is a huge education piece, you guys are doing something new. And I want to make sure that you get your your time to communicate what it is that that you want to get out there.

45:12

Yeah, the community that we’re working with has been amazing. And everyone who’s been involved has been amazing. And so like, that’s people who follow us on Instagram and stuff and who help us figure out how we can provide value or education. And then they get excited about the education we provide. And then like, Arise, Oasis Highgrade these people are a Marigold Dispensary. These people have been just great collaborators. Brandon has been awesome. And people like our volunteers. Yeah, Matt Arraign. I’ll call her. Jen, and Josh, and Luke, all kinds of Mary Jane Smoke Ware and Dope Squad and all there’s just so many people who we’ve talked to who have been open to the conversations, or connections, things like that. And it meant a lot. So I want to get out that out there. As we talk about all the exciting stuff that’s on the horizon. For us, we want to keep helping other people, we’re gonna get this rewards program to offer where you can choose a pre roll or a quarter gram concentrate, or gummy sample or something so people can get more of what they want, and really trying to focus as much as we can on the people involved.

46:40

Now, that’s cool. You guys are doing something awesome. I think this is a huge problem that a lot of people don’t even realize is here, especially as more states you know, legalize everything. And then I mean, it’s sounds like it’s getting talks already happened at the federal level. So it’s, they’re only gonna have 200-400% more people that are that are buying more of these. And so it’s, it’s gonna be a growing problem. And you guys are definitely at the forefront. So Garret thank you so much for your time today. This has been great. I can’t wait to watch the growth. And maybe middle of this next year. We can have a follow up and see, you know what all the different problems you guys have and how much you guys have exploded since since today.

47:19

Yeah, sounds good.

47:20

Hopefully a lot. I learned a lot again.

47:23

Awesome. Appreciate it. Thank you.


Where To Find Garret Schwartz

LinkedIn: Garret Schwartz

Website: www.resinate.tech


On the previous episode of RGR, Dustin talked to Aileen from Dogs of Scottsdale on how she pivoted in real time and grew her business during COVID. Watch the episode here!

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