On Todays Podcast Eric and Dustin speak on the topic of paid media and how it can improve your marketing substantially.
When using paid media your essentially paying to get your creative in front of people using social channels, which is great because every companies goal is to get their product in front of as many people as possible creating more potential sales.
They also go over how to speak to different parts of your funnel by knowing your customers perspective based on where they are in the funnel. The way you speak to a customer at the end of a funnel is not the same way you should at the beginning.
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