Some of the biggest personal brands belong to athletes. Pat Curran helps build those. | RGR 082

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Overview:

Tim and Pat Curran were athletes in college, and they stayed in the business; one as a coach, one in athletics marketing. As they looked back they realized their college sports experiences had provided them all the fundamentals for building a personal brand — even before they had careers. And they also realized they had something to teach.

Now they own Curran Media Company, an LA-based sports branding agency that works with professional athletes, media companies, brands and award shows. Pat says, “We understand the business of sports from every angle.” And some of what they know can benefit any brand. Even yours.

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Rise Grind Repeat Podcast
powered by EIC Agency

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Hosted by Dustin Trout
Produced by Andrei Gardiola

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Check out the full video episode at:

Youtube Channel – https://bit.ly/3dlwjnJ
Spotify – https://spoti.fi/2Mgfpe6
Apple Podcasts – https://apple.co/2MiQdUv

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Check out the full video episode on YouTube at:

https://www.youtube.com/watch?v=EUoaQaZ2Ujs&t=806s

For more information visit our website at https://eic.agency/

We are also on Instagram @EveryImpressionCounts

| Rise Grind Repeat 082 |

00:00

It’s coming from an outsider’s perspective, getting to the right people. Because usually when we have the conversation, you’re like, Oh, shit, okay, I get that. I get that. That makes sense. Why, why haven’t we been doing this where I am? Or why hasn’t this agent or manager told me to do this before? And? And my answer is usually Well, they’re they’re stuck in that. That space where everyone’s doing the same thing. All the peers are doing the same thing where we come from this random spot where it’s like, oh, that doesn’t need to be that way. And it’d be different with it.

00:41

On today’s episode of Rise, Grind, Repeat, we talked to Pat Curran and Curran media, he’s having a great time helping high profile athletes build their personal brand. dive right in. Pat, so much for taking the time and joining us on an episode of Rise, Grind, Repeat, I’m I’m excited because there’s a lot of similarities into what we do from a marketing perspective, but you specifically in in sports and other areas, and I have a huge passion. I mean, grew up and played baseball through college. And so I have a huge heart for sports and everything like that. But I would love to just hear from you. I mean, what, who are you in kind of what are you doing? What is your business about?

01:22

I’d say, Who am I, I think that would be a whole long story. It’s ideal. But what what we do now is we work with athletes on their marketing and branding. And that’s everything from as high level as strategy from content for the next couple months to as low level as helping them put together a singular post for their social media. And we work depending on who we’re working with. Sometimes it’s super hands on sometimes it’s like, I knew this one thing, this one time type deal. So we work on marketing and branding. for athletes, specifically, over the last five years, we’ve worked with big media companies like USA Today, UFC, CBS Sports maxpreps, which is high school sports. And we’ve done these big campaigns with these big media companies, and really shifted our focus to athletes more recently, because we saw an opportunity to help athletes to be advocates for for people.

02:17

I actually love it. Because I think I mean, athletes have a ton of brand equity, and I mean, not so much. They don’t leverage it after you know, their time on the field. Even on the field, there’s so much positive that they could do by just what are they passionate about? And so, I mean, how did you get into I mean, the sports world?

02:37

Well, I don’t think we ever left the sports world show when or when I started playing soccer when I was 30. But every No, actually sports. We were sports. Bam, gotcha. Our I have two brothers and a sister. And we all played division one sports at some level. So my brother and I, who’s one of my brothers, it was a business partner of mine also played college football like I did. Our older brother was an all American cross country, and track athlete at Kent State University. And our sister went to Kent State University. And so sports has always been our deal. So after I played in college, I then went on and worked in athletic marketing at the University of Central Florida. Then I got a call from my brother in law was on time is dating my sister and said, Hey, we’re looking for a football coach to coach DBS and the guy we got sucks chin, you know, what do you what do you think about coaching football, I never thought about coaching football. And I just graduated from college a year ago. And I was I was starting, I’m gonna start working athletic marketing. And so but but he brought it to me, I thought it was should this would be really cool. And I love it, you know, what’s the pay, and they’re like, nothing. Cool, make it work. So I moved in with my dad and worked at a bar at nights. And I would be with the football program, the rest of the day when I wake up, and then the rest of the day. So I went from playing to coaching and I was in ’07, then I went back to playing again in ’08 at a division to school long story short, nobody cares. But I played there and away and then I coached football for a couple years after that. So that was my last year of coaching was 2010. That’s when my brother and I started our first business which also had to do with sports, basically helping high school athletes get recruited playing college, okay? When and I don’t want to get into the whole damn thing because it probably is blind doesn’t matter. But we’re naturally making shifts as we go and finding opportunities and rolling with that. And that took us two to five years ago when we were working with big media companies on their own marketing and branding. On these campaigns, we’d work with athletes, we were never the ones that brought the athletes in and never really had a whole lot of hands on with the athlete so we’d the media company or the brand paying for the campaign would bring them in and we helped with the marketing and the video production wherever that was. And we see so many missed opportunities by athletes, whether it be they’d get on a post the video that was made, and they were just like half ass it. Take their check and dip. And we got Man, these guys are really missing. They’re these these girls, what are they doing? And they just don’t understand. And then we’d have this conversation what what is your management do? And how did it help you with this and, you know, some did some didn’t do anything at all. And so we really started to work with athletes in that way. So that’s been 20 years, I guess move from from being an athlete to then working with athletes on their own marketing and branding. There’s so many opportunities for these guys, they have no idea,

05:26

it is ridiculous. I’m surprised more athletes don’t work on their personal brand. I mean, outside of, you know, the IP that they have, and awareness that they have. I mean, you just hear so many stories that once the career is over, I mean, how many athletes go bankrupt and whatnot. And it’s, it’s almost like helping with that transition. I mean, if you can give them a platform or something to really voice what they’re passionate about, you can kind of help alleviate that, and really helping change, you know, some athletes lives post, you know, being on the court or the field or whatever that may be. So I mean, that’s huge. And just to confirm, are you working personally with with athletes? Or is it more teams organizations? Or is it that that personal brand

06:04

athletes? Now, I don’t know, if you still follow college sports a lot, but coming next summer name, image likeness will open up so athletes can get paid off, name, their name, their image, their likeness, not paid to play, not paid based on performance, basically. And so while our focus for the last couple years has been pro athletes, we’ve now shifted and, and will work with college athletes as well. Now, in that capacity, we’ll start working with universities, teams, and we’ve already started these conversations and, and some of this stuff, I don’t wanna get too, too deep in the weeds. Well, but But well, well, in that capacity work with teams and universities, as well as the athletes individually.

06:46

Cool. No, I love it. And I mean, just the whole personal branding. I think that that’s so huge. And I think a lot of I mean, even outside athletes, I mean, executive level CEOs, I mean, miss opportunities, just building out their personal brand, because it’s, you know, if your marketing, I mean, people rather hear from you as a CEO, rather than your brand communicating or getting marketed to. And so I think there’s such huge importance there. And I think, a lot of missed opportunity. So I mean, in your perspective, why is it important to for people to build their personal brand? Yeah, I

07:17

think so. I mean, so once you don’t have to work for somebody and do some, some shade I do. So that that helps. But you know, with athletes, specifically, we have a platform that’s elevated as a high squat. And I always, whenever I was, I was a really good High School athlete, I went to college, and I was just another guy, and didn’t really play at my first school. And that’s like, quit playing the different school. But I was talking to somebody recently, a 47 year old former NFL player. And I was just talking about ideas like, I could have sold and build a personal brand in the early 2000s, on social media, around myself being a well known football player in Northeast Ohio, and I could have sold a footwork program or vertical jump program, or, you know, start to train younger, maybe I said that was only 18-19 maybe try to train middle school athletes and, and sell merch, and I had long hair, maybe I’m selling like the hot air coming out of them or, you know, start to build around that sort of stuff where you know it, the if you were just a regular student would have that ability. And so that’s, that’s what we’re trying to get to the college level and teach them how to do this. So when I was done playing football, I hated football. I don’t want to watch football that that year at all the first year after, and I certainly didn’t know what the hell I wanted to do afterwards. And that’s something we see across across the board. When we talk to athletes, I get that 37 year old guy named Alex Mould. And now he’s found his passion in his 40s like how he’s teaching and helping younger younger athletes trying to find their way. And but but he had the same thing he played the pros for nine years probably made some pretty good money, but that he was like, What the hell do I do now? Or what’s the next step? I had that like, wow, I don’t know what to do. There’s people all the time. I know some being a college coach. And especially at the Division Two level, we had so many guys that just wanted to play in college. And then once they were done, it was like, I don’t even know what to do with my life. So what do I do next. So now is the opportunity where you can start to build for these next steps. And any not everyone’s set up, set up to be a business owner, not everyone’s qualified, from a business sense perspective. But you can if you want to get a job as a whatever company x type deal, you can start building for that through social media to try out and get jobs to work for other people and work in the things that you care about.

09:42

Absolutely. You just hit the nail on the head, it creates opportunities that are in line with what you’re actually passionate about. And at the end of the day, that’s what ultimately drives that true happiness if you’re you can do something that you love and you end up making money from it. And I think that’s that’s the the goal. I mean, that’s what everyone everyone should be shooting for. The American dream. Absolutely. I think it’s becoming more apparent that I mean, building a personal brand is is. I don’t want to say I mean, in the past, it was more like, Oh, that’s more like a no, not douchey. But I think people don’t want to be in front of camera and stuff like that. And so I think people are getting past that and seeing the opportunities that it can bring. And so it’s becoming, I think people are working on a more and more, and I know you helpless strategy. So for someone that understands the value of it wants to lean into it. I mean, how do you help athletes start building that strategy?

10:35

Yeah, depends on who you are, is, you’re different than I am, then my brother, my older brother and my sister, as athletes. So we always try to base it around. What do you care about? And like, if I could pay you a million bucks to do whatever in the world? What would you do? Alright, then let’s try to get to that point to get to do that. You know, just because you want to, you know, make an impact on young kids is like your goal. Well, that’s not a business necessarily. But there’s some ways we can start to strategize to build for that. So So I, we try to start with a high level long term type goals stuff, but then start building upon that some people just want to make money. Let’s hop into that. Yeah, you know, like, let’s, let’s build some marks. Let’s do this. Let’s do that, to try to do this in the short term. So you can make some money. And maybe it’s maybe it’s just because we want to ball out, whatever. Or maybe it’s because you want to make money because, you know, mom’s got four kids at home. And she’s having a hard time keeping on the light bill. You know, those are all understand well, thanks. So it’s, it’s building around what they want, and then going from there. So it’s hard to say when I just talked to a guy for an hour, an hour ago, about this sort of stuff. And he works in cleans balletic athletics, and we’re talking a lot of the name image likeness stuff. And he’s pretty new to it. And a lot of similar question. He was like, well, that’s saying, like, what’s a general way of how you work with somebody, we don’t have that. There’s no layout. There’s no scalable type scenario for us. And at least that we don’t want it to be. We don’t want to have some generic, high level, we’ll have some high level material. And I put that on social media. But then it’s like, how do I build for Dustin, for these different people and then start to build a strategy around them specifically? Yeah, no, I love it.

12:19

I mean, at the end of the day, it’s you got to have a goal. And then from there, reverse engineer how you get there. And then that kind of dictates the strategies that he use to kind of get there. I mean, at the end of the day, it’s gotta have content to talk about what you’re all about, and everything like that. You got to have some distribution, you got to measure it. I mean, but once you get into the more granular levels, I mean, it’s, there’s a lot of nuances and differences between you, myself, Andre, next to me and stuff like that. That being said, I mean, it’s, you mentioned social media. I mean, you guys do video, you guys do a lot of different activities to help with that. Is there any anything that you see is working better than other activities? For example, is that the more people are getting on video? Does that help accelerate kind of that personal brand growth? And that awareness? Is it more networking and doing collaborations? Or is there anything specific, any specific activities that help accelerate kind of that, that overall growth of your personal brand,

13:14

I think anytime you could show your personal brand, your personality in your personal brand behind it, I think is valuable. And to me, the easiest way to do that is some sort of video talking to a camera, having a podcast doing a vlog, because it’s so I talked to athletes about their content, and I don’t even I don’t even need to go look at like what the specific IP looks like. It’s all the same. It’s a picture of video of them. And practice picture of video that in a game picture a video that will fab picture a video of that stuff. And their thing is, it’s across the board from 14 year old who just got Instagram to 36 year old pro athletes, all the same stuff. So it’s, why should I give a shit about you, versus all the other 1000s of people that are just like you. Now if you’re the best player, you’re the best athlete that helps differentiate, but I want to I want to get to know you the person. I want to have a reasonable for you. Did you know maybe, like from a base level, you’re from Cleveland, Ohio, and immediately blue for somebody? Because that’s where I’m from? Are you my dad had a stroke 25 years ago, maybe you know somebody who went through a stroke and you’re talking about that process? And it’s like, oh, shit, there’s like a bond type deal. Where you you bring it together? Or, you know, as dumb as it is. Anytime a guy sees me with a beard and he has a beard. He’s like, oh, cool beard dude. I’m like, thank you. And it’s like, it’s those relatable moments and things that always help and that’s where I like video because it comes through so much better in video playback way better than some some picture of you looking off in the distance pretending like you didn’t just ask your boy to take the picture. You know, yeah. We all know you don’t have a team behind you following you constantly. Well, maybe you do. But you know, like 99% of people don’t have a team following and taking pictures don’t pretend like we don’t know who you are. Pick up the phone and say, today was a great practice, blah, blah, blah, blah, blah. Here’s what I’m going through in my life. And some people don’t want to overshare too much but but letting us get to know you. That’s what we’ve always found has been good. What what I think that we work with Meghan Addison’s, UFC fighter and she’s done an incredible job in the last year of just being herself and showing more of a personality. She’s She’s one that she so she’ll fight I don’t know if you follow UFC at all, a little bit. Okay. So she’s fighting Amanda Nunez who’s who’s basically widely considered the best fighter of all time. Best Female fighter of all time, one of the greatest fighters period of all time. Megan’s fighting, it was actually supposed to fight it next weekend. I don’t know if I’m timestamping this for us or whatever, when she’s gonna fight early 2021. Now with her, and Meghan had last year just was kind of just like you felt that she just looked like every other fighters kind of like to herself, a lot of times with what she did. And over the last year, she’s really I feel like she’s opened up. I don’t know if that makes her feel better, personally, but I know it’s helped to grow socially and business wise to where she now has her YouTube channel channel is booming. It grew from like, 16,000, which isn’t it time to, like 20,000 in just a couple months. Her her TikTok in March was 6000. She’s like $650,000 Tick Tock. her Instagram has grown 150 k in the last year, her Twitter’s up her Facebook’s up. And some of this is just like Tiktok is just her being silly and dancing. She knows she ain’t the greatest dancer, she just all their dads and she’ll make sense of bite stuff. She’ll make sense some stuff for her dogs and whatever she does, she shares and shows personality and that’s that’s been the reason behind the growth. Her her YouTube channel the jump because she has an interesting takes on what’s going on in the fight game from a female who’s currently in the sport, which you don’t really get anywhere else. So and that’s also led to other opportunities where she’s worked for ESPN, she’s worked for Invicta, which is as an analyst, which is a feeder to the UFC. So she’s gained these other opportunities because of her just being herself talking about the things she cares about talking about the fight game. And now she’s grown through all this. Yeah. long winded answer.

17:35

Oh, no, that’s I literally loved every piece of that. I mean, it’s, it’s more and more, you got almost humanize your brand. And part of that is being relatable. And I think that’s it, every, every consumer might want that. But that’s what just works better and getting someone to be like, okay, I like who this is, I mean, at the end of the day, it helps get attention, cuz like you said, If you pass it on as another beard, they’re your they’re gonna see it, and you get their attention. And that’s the hardest part and, and everything that’s going on now. I mean, there’s so much noise between social media and everything, there’s just, it’s tough to get someone’s attention. And by being relatable, you can help get that attention. And I love what I mean, it sounds like she’s doing where behind the scenes, you’re building that that relationship, that friendship with the dancing and all that, but then she’s also leaning into the commentary and really helping with that thought leadership in that space. And so you’re kind of balancing that, all right, she knows her stuff. And it’s, I, I, I do that with my friends. So it’s almost like I’m watching my friend and that helps build that relationship. And at the end of the day, I think that’s where there’s so much opportunity is so many people are trying to sell rather than build relationships and it sounds like that’s kind of what your helping guide people do. Were you guys you know, did you help her kind of make that shift going from you know, tight to the chest not sharing too much to being more open and more personable and stuff like that.

18:49

She did it. She did it. Well. Yeah, I mean, we will always come up with ideas and thoughts and I talked to I don’t want to take any credit for anything anybody doesn’t work with but part of it you know, we’ve helped her with video production we help her with her YouTube channel we help her with these things but but part of it was just like just be yourself. Fuck everybody else, do you and showcase who you are as a person be silly. I when I talked to on the phone that first time I said for some reason I know you’re kind of weird and silly and fun. But I don’t see it on your social media just show that just show that so credit to her and she did it and she’s obviously built build this whole landscape because of that, but it was as simple as like sharing and she also was on and so she had a she she want to fight in February 29 earlier last year or this year, continues till 2020. She did a great job on the mic afterwards. And that went on on one of the bigger MMA shows which is on ESPN MMA with Ariel Wani and talked about mental health issues and how she tried to commit suicide like 10 years ago. Wow. And I never heard that story before. But It led to a whole nother deal for her and being an advocate for mental health and really coming out speaking about that a lot more. So, stuff like that. And she’s sharing it I don’t recommend everyone has to share that if you’re not ready to share that by any means. But, you know, she was more of an open book and able to say like, here’s who I am, I don’t have to hide this stuff. And by the way, how many 1000s of people is that millions of people is that relatable to? So I’m sure that had a hand in it. Just saying like, I I go through struggles, too. I’m here to help if you need help type deal.

20:30

Yeah, I mean, it sounds like just from the number of subscribers and all that opportunities that it’s brought. I mean, the data shows that it’s definitely been ROI positive to to do that. I think one thing that’s really tough is, is I think a lot of people agree video helps show that personality and all that. But I think a lot of people struggle with as soon as that red light goes on, you start recording. It’s like, ah, how I mean, how do you guys help people get over that? I mean, is it tips specifically? Or is it just repetitions is a little bit of both?

21:01

Yeah, it is weird, though. Because there’s, there’s people that we work with that are otherwise anything that like, watching, you know, we work to like big time athletes. And we have worked with big time athletes. And you know, I’ve like one guy worked with them the NBA, and I was like, his first time working with him, we’re gonna do some, some behind the scenes type stuff. And I thought, Oh, this can be a guy who’s been in the NBA for about two years. He’s gonna be like, dynamic on camera, and I look at it as like, Alright, well, what do you want? How do you want me to say what do you want to say? And so I had to feed him the lines. And this was like, this was like a vlog deal. So it was it was interesting to see not everyone is as smooth as you might think they would be in some of the people you don’t think are the best ones. For us. We just the good thing is being an athlete, I understand a lot of the things like for instance, Megan Anderson, just talked about her today. But she, we were talking before that last fight about you know, will I be in her locker for how to do video and I was like, if you want me to be there, because I was there all week long. We did a daily vlog, Wednesday, Thursday, Friday, Saturday, fight game, or fight day. And then but I wasn’t gonna go and walk around initially. And I was like, I totally get it. I’ve been I’ve been around sports, I’ll be a fly on the wall. Don’t worry about me, just let me hang if you want me to, if not totally fine, too. So I think what we try to do is we try to make people comfortable. With us, we’ve we’ve been athletes, we’ve been in high pressure situations, we’re not. A lot of people in video production are like super anal about it got to get the right shot, blah, blah, blah, like, just let them be that they’re the talent, don’t don’t make your video be the talent, let them be the talent. That’s why they’re here, make them look good and help them but they’re the talent. I worked with a young musician last summer, actually, before things shut down. And she had flown out to LA and she was going through different production meetings and she’s working with these like massively talented people. You know, what, I don’t judge me it’s not a name dropping guy, but she’s wearing with all these like, famous musicians and producers and we’re at these big media companies and record labels and, and I was just doing the behind the scenes stuff or like helping out with the video and, and you could sell the way I was being and she was like, this is just so easy. And even sometimes when I get away from the group, I just like, Alright, how do you want to say what do you want? What do you want to get across here? Like, let’s just say and do it and get on with like, one take two takes bam, let’s go like this not make this a whole big production, the lighting has got to be perfect. The audios got to be perfect. Like let’s just do it. Now, granted, we’re not doing you know, documentary, yeah, documentary you’re selling to Netflix. But you know, for what we’re doing. It’s like let’s just let them be comfortable. Let them be the talent and not try to take over just be there be a fly on the wall type scenario as much as possible.

24:10

Now I love it and you bring up good points. And it’s funny cuz it’s always fun that balance between highly produced and more just natural organic type of film. And I’m huge on I mean, quantity over like quality and in the sense of like, Look, we don’t need to spend a whole day perfect lighting, spend all this time trying to get this one scene that’s perfect. And there’s more value in maybe getting a couple you know, a couple shots and ending getting more of that behind the scenes type of stuff. And then it goes further. But I think it is a healthy balance. And I mean, it’s funny, I was actually talking with someone now that in the sports sports area, but he’s wanting a super quick hype video and stuff like that. And it’s I think something more organic, showing who you are and all that would go further. I mean, what are your thoughts on on the balance of that if we’re making this super sweet commercial, we’re gonna have hundreds of 1000s at all. And people and equipment, all that verse kind of just going in vlogging? I mean, it’s it’s, is there a balance? Or what do you think?

25:07

Plus so we, when we first started doing this, we, we hired a video guy to do our stuff initially, and then kind of had to do it ourselves at some point, and I had no background at all, and I just YouTubed everything. And this person came from music. And so they we did a music video one time, and we had 12 or 13 people on set that we were paying, and we weren’t a million dollar production company by any means. Yeah. And we’re like, what the hell? What is he doing? What is she doing? Like, they’re getting paid to be here, they don’t even I can hold the light, like, you know, whatever. So we just saw a lot of waste in that stuff. So that I think that helps. But I think the, the, I like blogs, I like behind the scenes stuff. I love that sort of do I like to see this stuff we can’t normally see, I don’t get caught up in the hype of like, you’re the most amazing person of all time. And just because you put it on video, so that stuff can kind of be whatever for me, I love like, cool grind workout, do your thing. I love those stuff. Those videos have their place. But I think even just a quick touch of like the first 10 seconds of it being like, man, they cut me out. But I’m here, let’s get to work. Like even something like that. And then you go into the hype. Yeah, like, No, just me show me who you are a little bit. I saw a video. It was a maybe Darius Slade? Who’s playing for the lions. There’s somebody I don’t know, it was it was a great hype video, with the last 45 seconds of the first 10 seconds or something like that. It was like, you know, since 11, I’ve been blah, blah, blah, blah, blah, and then into it. So it you’ve got to get a feel for him. And he told this really cool story in 13-15 seconds. And that was TV work and fundamentals and great music and edits. And you know, but it wasn’t, the video was about him. It wasn’t about how cool the video was.

27:03

Yeah. And I again, it’s finding that balance between I mean, throwing some time into making it look really good. That’s a kind of a par, but also given that personality, and I think build that relationship. And it’s always that that healthy balance. And I think more times than not people try and go too much one way or the other. And it’s it’s it’s finding that balance. And really, I mean, it sounds like he has been growing quite a bit. I mean, started with, you know, high school, sports and stuff like that. And it’s grown. I mean, I know you’re not namedrop or anything, but it sounds like you’ve worked with some pretty high level talent between athletes and production companies and whatnot. I mean, what’s been one of the biggest hurdles as you guys have been growing and kind of how did you guys overcome it?

27:43

Well, I think we’re always outsiders, in these in these worlds we get into when we got into marketing and media, we weren’t coming from marquee media. When we got into video. We weren’t coming from video, when we’re now working with pro athletes and working going to be working with college athletes. We’re not coming from a agency marketing side like a pro level agency marketing side, we’re coming from my dm on Instagram, or my cold email or now that we’ve started work with people it’s alright now I’ve worked with this person and and they refer us but initially that’s how it was and now in speaking with college athletics, it’s a lot of it is through my Twitter account is our biz down. So it’s, it’s coming from an outsider’s perspective, getting to the right people. Because usually when we have the conversations, you’re like, Oh, shit, okay, I get that. I get that. That makes sense. Why, why haven’t we been doing this where I am? Or why hasn’t this agent or manager told me to do this before? And? And my answer is usually Well, they’re, they’re stuck in that. That space where everyone’s doing the same thing, all the peers are doing the same thing where we come from this random spot where it’s like, oh, that doesn’t need to be that way. Let’s just be different with it. So I think just, we’re more or less getting, getting into when we were coming from an outsider perspective. And for us, we just didn’t give a shit just kept trying kept trying keep trying until we can get it. Yeah,

29:14

I mean, it’s it’s great to hear because I mean, it would be so easy to get almost imposter syndrome when it’s like yeah, you’re right. We haven’t been there. We don’t do that and all that and could easily given up. I mean, how much has an I mean, you play division one football. Obviously, the mental side of thing is is huge. I mean, how big has the mental side of things and just being mentally strong played apart? Your guys growth?

29:34

I mean, I would imagine it’s fairly important. We don’t give a shit. Yeah, I don’t care. I don’t care what you think. I don’t care what this agency thinks. I don’t care. I just don’t give a shit. We don’t have to work with everyone. We want to work with cool people and do cool things. So we’ve gotten a gazillion notes. We’ve been so broke. I remember not that long ago. Getting three notice is on my apartment door for, like, I think it was eight days late on my rent and they’re about to kick my ass out. And not that long ago, within the last handful of years. And at the time we were owed money, too. So it wasn’t like I was actually. I mean, I was broke. Wrong. But But yeah, we’re waiting on that that chap, which is one of the big checks we ever got to come through. So I don’t even know if I’m answering what you asked, because I can go on tangents. And oh, no, I love it now. But I think anyone was going to lost my train of thought, but we’re different. I don’t give a shit what people think we don’t, we’re not going to be for everyone, we’re not going to do the same things as everybody else in the in our peers, quote, unquote. And people who do the same types of jobs we do, will think differently, and will present a different type of energy and different type of thought and creative process that most people so great if people do, we’re gonna do the best job we can with.

31:01

Yeah, I mean, when it comes down to it you hit the nail on the head, it’s just not caring what other people think. And as soon as you start caring, I think that’s when it starts, you start getting outside of your lane and doing the things that need to get done in order to keep progressing. And I think too many people fall into that path of, oh, what does he think? Or she thinks or whatever it may be, and just putting your head down. But I mean, getting those notices and whatnot. I mean, how did you not steer away from the goal? I mean, obviously, you guys had the eye on the prize, and it kind of panned out, obviously, you guys are doing it. But were there times where it’s like, oh, maybe we should go back to trying to find a full time job. I mean, how did you get through that?

31:35

Yeah, I mean, I’m sure we thought that at times, well, we’re always we’re always good at just being like, let’s just keep going, let’s keep going. Or if you saw an opportunity to go with that. And it’s not like we don’t, I mean, daily, I’ll see a person do something where I’m like, dammit, I wish we could work with that person, or they signed with an agency. And that could have been as I wish for you to get in front of that person before they had that conversation. Or, you know, it’s such a competitive landscape or app. So that happens all the time. It’s like we never get frustrated. We do. But we’re, maybe that is a football thing. I’m going to talk to one of my buddies who’s a player of Florida, and just saying like we fail every day in sports. I mean, he was a baseball player, if you’re really good if you fail seven out of 10 times. Uh huh.

32:23

You’re a Hall of Famer.

32:24

Yeah, so it’s like you’re used to it, you’re that like, even as a really good High School player, I’ve got a beat for a touchdown a couple of times, and I fumbled the ball, and I missed tackles and I dropped passes. So it’s like, I’m used to it, you just got to figure out the next step. I’m not a go lay in bed and cry about it type.

32:46

And that’s how you that’s how you have to be I mean, that’s just keep keep grinding and the opportunities will come. I mean, knowing that and and hearing just how much you guys reverse engineer kind of your client strategies based off of their goals? I mean, what are what are some of your goals over the next three to six months? And what are you guys just working hard at trying to accomplish here in the near future,

33:06

I’d love to be working with a head up a handful of universities to help with the marketing and branding behind name image likeness. And I’d also like to be working with a handful of NFL Draft prospects. And depending on you said three to six months depending on when the WWE comes back, I’d like to be working with a couple WWE players to leading up to this this next summer season. Because I think, you know, I remember talking to guys last before last draft some 2020 draft, I just talking in there, talk to guys that almost every agency at that point. And seeing what the agencies were doing, I felt like we could have done such a much better job now. Again, we’ve typically worked with people that have been established pros, whether they’re big names are not been established for us so this was the first go round of getting into that going to be a pro level and there is so many missed opportunities for the athletes. So many mishandled things of business operations from a an agency marketing standpoint, and I think we can help change lives by doing that and not just being like Hey, get your football shots and get the hell out. We can try to teach them to have an impact long term financially, their family but also help impact the cities they’re from or the causes they care about and try to be a much more have them I have a much more fulfilling career instead of just being a high level money making athlete Yep,

34:37

no that’s that’s great. I mean, those are great goals. I can’t wait to kind of watch and see it unfold I mean I have no doubt that you guys are gonna accomplish that and and much more and real quick just want to touch on one thing I know you mentioned Twitter’s played a big part in your business development. super interesting because I think you know the old ways are mean I mean know you mentioned cold emails but cold emails, cold dialing, trying to how much has I guess social selling played a part in reaching the people that you want to reach and creating those opportunities and in creating partnerships,

35:08

every athlete that except for the referrals that we’ve gotten every I can be worked with this is because of something on social media. And even with college and universities and coaches, and those people are all old school people, like 99% of them are old school people that I was telling that guy the compensation, but today, we’ve taught this 70 schools, teams coaches, over the last six months about this name is like this thing. And I’d say 25 of those, maybe 30 of those are from Twitter or Instagram, DMS. That’s, that’s huge. Yeah, and it all and again, all the pro athletes. So our our biz dev is through social. And yeah, it’s not, you know, like, the emails, the cold emails, that stuff works for some people were trying to do stuff with, but I’ll just shoot them a DM plus it immediately when I shoot a DM or if they’d see, or if I tagged them on a post or something, they immediately see what I’m about if they if they happen to see the tag or happen to see the DM, the first thing they’re doing is going on the rest of my page. But what is this dude about? What’s this company about? They’ve already got instead of an email, it’s just like, I click on your site, and then it’s like, well, we do everything everybody else does. And there’s whatever a full service, we’ve got our our listings and some of our projects. But if you go to my page, you’re gonna see, here’s what I’m talking about. Here’s some of the people we work with and the projects we’ve done. And then here’s what I’m about as a person. So like it or not, like you’ll know pretty quick if you have interest in working with us and myself or Matt. So that’s why I like this social media angle too. And everyone’s on social media. I mean, not around you. I don’t know how many 23 year olds even check their email on a regular basis. You know, it’s like, let’s just dm the person or comment on their thing, and build relationships through there. If it amazes me, that people that are in the sports agency world, how few do what I what I do on my social media, which is talk about ideas and concepts and all right to return to lead. So I’m going to lower last year got drafted, here’s some things I like to did, here’s the things I would have just been shifted. Here’s you’re talking about sell, sell, sell. That’s all he really does is post about brand partnerships. And he’s got a really cool story. Like, here’s what I would do for too long. Bla bla bla bla bla, now heading on to, negotiated to where his management team but here’s the things that I was shifting adjust. So I’m constantly talking about things that are specifically relevant to you as an athlete, to hopefully put money in your bank account, or help you start to grow a business or teach you that in the future, these things can happen. So when I can do that, through when I can start a conversation through the and then I’ve got you right here into my catalogue of things I care about things that talk about who I am, as a person, I’ve already got five steps forward, then as stiff ass email, like hey Dustin would love to work with you. Yeah,

38:04

I mean, emails, more friction. And then like we’ve been talking about the the Instagram or Facebook or link or whatever, that that channel is Twitter that you’re attacking. I mean, immediately people can see and relate to you. And it humanizes who you are and shows that that the passions that you have, and sounds like you have a great strategy that are on social, it’s awesome to hear it as we kind of kind of wrap up here, you know, for any high school athlete, college athlete, any any young athlete that kind of sees the the power in building a personal brand, I mean, what is just one big piece of advice you’d have for them as they’re, they’re going down that path,

38:42

I would identify what you care about and build to that, whatever that is, or build around that showcase your personality. And make sure you’re different than everybody else who’s around you. And and share those differences. Because like I said, if I don’t have a buy in to you for any other reason, then you’re just a good player. I’m not going to be buying the shit you’re trying to sell me whenever that stuff is, if you’re actually physically selling things, you’re just selling your content.

39:16

Mm hmm. No great piece of advice. I think that that can be applicable to every industry. So basically, it comes down to a stop renting cars and renting money and flexing, just be yourself.

39:27

Like, I you know what, and that works to I’m the type, you know, I’m the type that’s like, I would never recommend do that. And if you’re doing it, and we work together, I’m probably 10 times you that shit. But, you know, 14 year old me probably is buying into that. I don’t know. There’s a sellable point to it. I don’t like I don’t like people not being authentic. But I’m also not the type to say that can’t ever work. I just don’t want to be the one working on it. I guess yeah.

40:00

No, that was very well said, well, Pat so much. Thank you so much for your time. It has been great. I love you know where your head’s at and what you’re doing, and I just can’t wait to watch your growth. It’s a, you know, you’re doing amazing things and help in such a specific demographic that I think sees a lot of attention early on, and it fades out over time. And I think you’re helping, you know, make a smooth transition from on the cord on the field to after the fact and then allowing them to pursue their passions and ultimately creating more happiness.

40:29

And that’s, that’s awesome. I appreciate you having me. Hopefully, somebody learns and one person can learn one thing off of this. totally cool with it.

40:38

Awesome. Well, it was worth the time. Well, we’ll have to do a follow up sometime in the future and touch base and see if we accomplish those short term goals.

40:48

Deal appreciation, Dustin Cool,

40:50

thanks, Pat.


Where To Find Pat Curran

Instagram: @curanmediaco

Website: www.curranmedia.co


Check out the previous episode of Rise Grind Repeat featuring Jason Turnquist, CEO and Co-Founder of Fyresite, a website and mobile app development company in Phoenix, Arizona. Watch the episode here!

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