EIC Resource Center
Helpful resources from EIC for your digital advertising journey.
Learning Resources
Marketing Funnel Blueprint
A full digital advertising guide for every stage of the funnel including metrics, creative and channels to track.
The ROI of Creating Video
A simple ROI analysis of how you can actually MAKE money by producing video creative.
Where to Run Ads Online
A quick and easy strategic guide to where to run ads online when beginning your digital advertising journey
How to Scale Your Ad Spend
A quick and easy guide with 5 key essentials for scaling your digital advertising spend. You can't just spend more, here's how to do it right.
Case Studies
900% ROAS Increase in 2 Months
Full campaign restructuring, audience targeting revamp and BI implementation yielding 9x increases in ROAS in two months.
7x ROAS Increase, 85.5% CPL Reduction
Launched B2B lead generation campaigns,
set up reliable lead and sales tracking,
overhauled and optimized active campaigns.
99% Reduction in CPL, Growth to over 1,500 leads per month
Complete BI system implementation with dashboards, real-time performance indicators, clear definition of lead quality, full restructuring of all active campaigns.
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