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EIC Marketing Experience

Do page load speeds matter?

Do you like to be stuck on a webpage that takes more than six seconds to load? Stop. Go back and read that first sentence …

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EIC Marketing Experience

All this talk about funnels

As a business owner you’ve probably heard the word “funnel” to describe the way a potential customer becomes an actual customer; what we call “conversion.” …

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EIC Marketing Experience

AdWords Extensions are like free money

Let’s talk about AdWords extensions. First, what they do. Google’s AdWords allows you to create extensions on your ads that provide a searcher more information …

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EIC Marketing Experience

5 Common PPC Mistakes

I want to talk about five common PPC mistakes I see, usually when a client first comes on board and I’m doing an initial audit …

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EIC Marketing Experience

The Why of EIC

I get messages in response to my videos asking why I’m doing nothing but talking about marketing. The reason is, it’s my passion. I love …

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