It’s dangerous to realize that many businesses still don’t understand the importance of digital marketing for small business. These are typically businesses that are complacent in their establishment’s steady following, like local and family-owned companies. Since consumers are moving toward a more technologically advanced lifestyle, maintaining an online presence will be crucial for all businesses, regardless of their industry.
Understanding the value of digital marketing through the right figures
Digital marketing involves the use of various forms of digital content spread across multiple platforms and marketing channels. It can utilize social media posts, email lists, PPC ads, blogging, video ads, and more. It’s almost impossible for most modern brands to exist without executing these tools. However, to truly understand how they contribute to your business, you need to know how they interact with your target demographic.
In this article, we’ll share three facts that highlight the importance of digital marketing for small business.
1. Consumers are always connected through digital networks
Everyone, from your closest relatives to co-workers, is active on some form of social media platform. Facebook, Instagram, Twitter, TikTok, and Pinterest are the more prominent social networks today, with numerous others serving as spaces for individuals to interact and engage online.
Since 2017, around 80% of the American population has some form of social media presence. Unless you’re a doomsday prepper who still has fears about data privacy, you’re probably using one or more social media platforms. This is an excellent opportunity for business owners to capitalize on creating an active social media presence.
You can connect with thousands of potential target markets and even engage in community groups and tailor-fit online listings by setting up a business page. Being active on these networks makes your brand more accessible to your customer base to improve customer retention and maintain brand engagement.
2. Targeted traffic makes you more visible toward relevant demographics
An advantage of utilizing social media is the ability to expand your business’s reach online. This is through capitalizing on Search Engine Optimization. It’s a digital marketing technique that optimizes your website to be more visible in search engine queries.
When a person uses a search engine, its algorithm ranks the millions of websites online to filter an answer to a question. Google frequently updates its AI to ensure that it can strategically rank the most credible and appropriate solution to a user’s query.
Brands can improve their ranking organically through several means, like investing in low-competition keywords or developing long-form content. Site optimization like boosting page load speeds and effective backlinking can also contribute to a higher search engine results page (SERP) rank.
3. Consumers depend on the community’s views about a brand’s credibility
Almost everything you do can be documented, shared, and viewed online from a wide variety of perspectives. This is why maintaining your brand’s online reputation will be critical in ensuring your company’s success. Over 84% of consumers rely on peer reviews about brands over the marketing materials that the same brand publishes. This trust in the community can make people more reluctant or willing to trust a particular brand.
Through digital marketing, you can initiate a strategy to boost your appeal as a service provider. Publishing quality content, engaging actively with online users, and quality customer management interactions will be a great step toward increasing your online image.
Not all business owners are against the idea of digital marketing. The importance of digital marketing is often downplayed. However, they tend to be reluctant to enforce full-fledged digital marketing campaigns. It’s essential to commit to a complete plan covering a long-term execution of strategies and marketing output that contribute to your business’s growth.
Although business owners can’t be digital marketing experts overnight, they can hire creative professionals to help. EIC Agency is a local digital marketing agency in Arizona that gives businesses a competitive edge by managing content distribution, content management, OTT advertising, and more! Contact our marketing team to discover the true potential of running a full-fledged digital marketing strategy!