How to Create a Strong Brand Identity: A 3 Step Guide

how to create a strong brand identity

Table of Contents

A consistent brand identity has the power to get your business off the ground, stay ahead from the competition, and help you make a mark in the industry. When crafting a solution to the question: “How to create a strong brand identity?” it is important to start from a 30,000 foot view.

By creating a cohesive design and putting together recognizable, accessible, and tangible elements together to form a brand image with help from a digital marketing agency, you can increase brand loyalty, deepen your relationship with your target audience, and connect with your customers every time they make a purchase from you, making your business shine from a visual perspective. 

In reality, designing a brand identity can seem daunting. If you need assistance in making the process more seamless, feel free to use this as your guide and follow the steps below:

1. Understand the mission and vision of your brand

Besides making a profit, you should have a deep understanding of your business. Dig deep to find out why your company exists, understand what your brand stands for, determine your clear mission and vision statement, know exactly what you offer, and identify and understand your competitors. This way, you can set the foundation for your brand identity and establish an emotional connection with your target audience. Make sure to emphasize its significance to your employees and convey your message with everything your brand touches. Most importantly, work with a digital marketing company to ensure that you have a distinctive design with content, emotion, and essence.

2. Plan your design

Have a vision of what you’d like your company to be visually represented. To get started in creating your brand identity, identify visual elements that you want to incorporate into your brand image. You can first list down some words or adjectives that come to your mind when you think of your company. 

Afterward, you can move on to choosing the colors that visually identify your brand. To do this, it’s important to conduct market research and check the series of colors that your competitors use. Consider having a different color palette to help your business stand out. Don’t forget to take your target audience and customer personas into account. This will help you pick the typography, imagery, and color schemes that can work best for your brand and your target market.

how to create a strong brand identity

3. Design

This is where the fun begins: bringing your vision to life. In the designing phase, it is wise to hire a skilled designer who has the necessary skills and knowledge to turn your ideas into a work of art. Create a powerful and meaningful concept, discuss the expectations and thoughts you have for your brand identity, and help them have a clear understanding of what your company and brand are all about.

During this stage, you should create a memorable logo that can help the public identify your brand. Make your logo explorative and insightful, and ensure that it can easily be read on various platforms and sizes. 


With the tough competition in the market, making your business recognized can be challenging. But with a strong brand identity that contains powerful visual elements, you can establish an excellent reputation among the public and boost your success. We hope the tips above will help you to understand how to create a strong brand identity. Work with an experienced designer in each phase of brand identity creation to have a hassle-free process.

EIC Agency is a digital marketing company in Phoenix that specializes in brand identity, content production, targeted distribution, and measurement. We serve businesses like yours in Arizona. Contact us to grow your company!

A Taste Of What We've Done