• Services

    SERVICES

    • Advertising
    • SEO
    • Video Production
    • Marketing Automation
    • Website Design
  • Meet the Team
  • Library

    CHECK OUR LIBRARY OF GOODIES

    Podcasts
    Blog
    Case Studies
    Testimonials
    Whitepaper
    Podcasts
    Diana Muturia; CLYN App
    Rise Grind Repeat

    Diana Clyns up her act and learned to code after being burned | RGR 111

    Read More →
    Lacy Cain, WildJoy
    Rise Grind Repeat

    Lacy wanted to be wild, happy and free so she started Wildjoy | RGR 110

    Read More →
    SEE ALL PODCASTS
    Blog
    Latest Blogs

    Rehab Marketing & 8 Mistakes To Avoid

    Read More →
    sales prospecting methods
    Latest Blogs

    3 Tips for Better Sales Prospecting Methods in 2021

    Read More →
    SEE ALL BLOG POSTS
    Case Studies
    social media content ideas social media content strategy
    Content Production

    E-Commerce Social Media Content Ideas that Work

    Read More →
    bajarack shopify seo case study
    SEO

    Shopify SEO Case Study: 4 Tactics To Get to Page 1

    Read More →
    SEE ALL CASE STUDIES
    Testimonials
    Content Production

    Clay Manley

    I’ve worked with some of the biggest and what’s considered the best marketing agencies in the world. My time in corporate, i’ve worked with all …

    Content Production

    Kurt Brown

    I’ve been working with Every Impression Counts for years now and they have helped me tremendously. From my website, marketing, podcasts and also social media …

    SEE ALL TESTIMONIALS
    Whitepaper

    Integrated
    Marketing
    What is an integrated marketing plan and how do I create an integrated marketing campaign of my own?
    SEE WHITEPAPER

    Importance
    of SEO
    Important SEO principles and the exact SEO plan that will take you to page one on Google search in 2020
    SEE WHITEPAPER
    SEE ALL WHITEPAPERS
  • Contact Us
SCHEDULE MEETING

5 Mistakes to Avoid in Your Content Distribution Plan

content distribution plan
Share on linkedin
Share on twitter
Share on facebook
  • Advertising, Latest Blogs
  • September 2, 2020

Table of Contents

  • Mistake 1: Assuming that your audience will be drawn to your content
  • Mistake 2: Publishing your content on the wrong platform
  • Mistake 3: Relying solely on SEO for visibility
  • Mistake 4: Failing to have a specific goal
  • Mistake 5: Lacking sufficient research
  • How to Avoid Making Content Distribution Plan Mistakes
  • Conclusion

Every day, a new piece of content emerges in the online world, and every minute, there are more than 400 hours of YouTube videos getting uploaded. There are millions of content posted on Instagram, and two million blog posts published daily. With more content drowning people daily, how can you ensure that your branded content gets noticed? Having the right content distribution plan is critical.

The secret lies in finding the right people you are talking to and targeting them the right way. At the same time, it is also vital that you steer clear of various content marketing mistakes that could be hurting your efforts for desired results.

In this article, we will share five reasons your content distribution plan is failing:

Mistake 1: Assuming that your audience will be drawn to your content

Just because you poured your heart and soul into producing an amazing video, well-written eBook, or beautiful graphics does not guarantee your audience will watch, buy, or click it. Although this reality is sad to admit, your talent and how well you excel in what you do is not always enough.

You need to mix different types of strategies and techniques to get the crowd’s attention. Once you find the right and loyal people that would resonate with you, and you developed a strong relationship with them, that’s when you can start relying on your talents. 

Mistake 2: Publishing your content on the wrong platform

Another common mistake done by creators is choosing the wrong platform when applying their content distribution plan. For example, if you are planning to release fun videos targeting teenagers, LinkedIn is not the best platform to do so. Knowing that you should put your work out there to get noticed is the first step, but finding the right venue is another. Be sure to find where your audience is and the right platform where you will find them.

Mistake 3: Relying solely on SEO for visibility

SEO has been helpful to so many businesses online. It is the method marketers commonly use when they want to build organic searches. Yet, it is not the only tactic that you should rely on. You will achieve better results if you mix it with other marketing efforts or strategies.

content distribution plan

Mistake 4: Failing to have a specific goal

Keep in mind that you will achieve nothing if you do not assign yourself a specific goal. Be detailed with the number and be precise with who you want to reach. That way, you have a basis on how to proceed with your next content plans. 

Mistake 5: Lacking sufficient research

Most content creators do not know how to proceed with their distribution or promotion process. To be successful in this field, you need to do your research. Not knowing where to post their content and how to promote it will leave you struggling for a long time. 

Researching about your target people and finding answers to your questions would be a significant first step towards your content distribution success.

How to Avoid Making Content Distribution Plan Mistakes

In your effort to gain success, you need to start by answering these three questions:

  • “Who is my audience?”
  • “What do I want to achieve?”
  • “What should I do to achieve it?”

Once you have all the answers you need and determine the platforms to use, you can plan your next steps in detail. At the same time, be sure to choose the most viable distribution method for you and wait for the positive changes. 

Conclusion

If you think you are guilty of any of the mentioned mistakes, do not be disheartened. The great thing about the digital world is that it is a trial-and-error process until you find the right method that would work for you. Remember that making mistakes does not mean starting from scratch. You will begin again but with additional knowledge of the past mistakes. 

If you have difficulties in your distribution efforts, rest assured that we are here for you. We are a digital marketing company that offers content distribution services in Arizona to improve your reach strategically. Get in touch with us today to see how we can help!

PrevPrevious4 Reasons Why Podcasts Are The Future
NextHow to Build a Blog | Our GuideNext
Share on linkedin
Share on twitter
Share on facebook
eic_logo_white

Work with us and make
Every Impression Count!

Privacy statement

Contact Us

  • 2210 S Mill Ave Suite 7
    Tempe, AZ 85282
  • [email protected]
  • (480) 660-4693
Linkedin Instagram Facebook Youtube Spotify Apple

Services

  • Advertising
  • SEO
  • Content Production
  • Marketing Automation
  • Website Design

Library

  • Case Studies
  • Testimonials
  • Sizzle Reel
  • Podcasts
  • Blogs
  • Webinars

All rights reserved by EIC.agency

created & developed by EIC.agency | Phoenix AZ 2021

A Taste Of What We've Done