From Zero to Acquisition: How One B2B Company Built a Digital Marketing Engine That Doubled Revenue YoY
What does it actually take to build a B2B digital marketing strategy from scratch — and what kind of results can it drive? In this episode, we break down one of their longest-running client relationsh... ...more
Click & Mortar
March 19, 2026•9 min read
How AI is Revolutionizing Personalization in B2B Lead Generation
Are your B2B ads saying the same thing to everyone? In this episode of the EIC Podcast, we break down how AI is transforming personalization across every stage of the B2B lead generation funnel — and ... ...more
Click & Mortar
March 13, 2026•9 min read
The No-Fumble Handoff: How to Align Sales and Marketing for Better Lead Quality and Faster Close Rates
Are your leads fumbling at the handoff between marketing and sales? In this episode of the EIC Podcast, we break down exactly how to build a no-fumble lead handoff system that improves lead quality, a... ...more
Click & Mortar
February 25, 2026•10 min read
How to Add $500K in Revenue in 6 Months: The B2B Media Plan Framework That Actually Works
Want to add $500,000 in top-line revenue in the next six months? In this episode of the EIC Podcast, we walk through the exact media planning framework EIC uses to help B2B companies get there — chann... ...more
Click & Mortar
February 24, 2026•9 min read
The Complete Guide to CRM Funnel Setup: Stop Flying Blind and Start Closing Deals
Most businesses invest heavily in lead generation but have no system for qualifying, nurturing, or tracking those leads through to closed deals. In this episode, we reveal the exact CRM funnel setup t... ...more
Click & Mortar
February 03, 2026•15 min read
How Sanuwave is Revolutionizing Chronic Wound Care with Ultrasonic Technology: A Startup Marketing Journey
Tim Wern, EVP of Sales at Sanuwave, shares the marketing and sales playbook that's helping his medical device company scale rapidly while building brand awareness from scratch. ...more
Click & Mortar
January 27, 2026•11 min read