Debunking 4 Facebook Marketing Myths You Have Probably Heard

facebook

The Facebook advertising platform is one of the most powerful internet marketing tools there is. It is the dream of every marketing professional in the world to have their marketing messages reach their target audience on the first try. With Facebook Ads, this is possible because of the targeted ads system that the social media […]

How OTT Technology Is Effective at Reaching Audiences

playstation

Television ads may sound like a thing of the past, but the reality is that they’re well and truly alive—just in a different form. Commercials have evolved immensely over the last few years, and they’ve gone beyond the few seconds in between cable TV shows. People have now changed their media consumption habits, with video […]

What Are Google Responsive Search Ads?

Whenever you market your services on Google, there’s a lot to take in. You need to have proper SEO, make sure that your content has lots of keywords, and you need to be sure it ranks high enough to be seen. But another way to show your content to your customers is to use Google […]

Why OTT Advertising and Content Marketing Is Crucial

netflix

Coming into the new year, your company or organization is no doubt already planning to sit down to form a new plan for marketing. Since practically everyone has moved their business online given the pandemic, it is more important than ever to be able to stand out. One of the best ways to go about […]

A Quick Introduction to OTT Advertising and Its Advantages

apple tv

With the rise of streaming media over recent years, cable television has seen a significant decline. Consequently, these trends are continuously changing the way people consume entertainment content.  This change in audience behavior also dealt a huge blow on the effectiveness of traditional TV as advertising platforms. They do not hold the same power that […]

3 Trends to Consider Before You Make Your 2021 OTT Strategy

OTT Strategy

Despite the crisis the world is experiencing now, there is no denying that online platforms are continuously booming. In 2025, the over-the-top (OTT) market is expected to reach 194 billion in value. In the United States alone, around 182 million people, or 64 percent of internet users, have at least one OTT subscription.  Besides its […]

4 Tips to Create Captivating Corporate Blog Posts

Corporate Blog Posts

Many corporations struggle with putting out high-quality, engaging content, and for a good reason. Given the nature of both your business and your audience, it’s much more challenging to put out a steady stream of content that’s easily digestible compared to lifestyle, food, or fashion brands. With corporate, you’ll have to think bigger and more […]

Brand Identity and Why It Is Essential for Your Business

What is brand identity?

Brand identity has become of greater importance in recent years due to trends in customer behavior and preferences. No longer do people want to buy from impersonal corporations that want nothing more than to make money. Instead, they want to buy from businesses that have personality or character that they can relate to. In other […]

Frequently Asked Questions About Content Marketing

content marketing

Whether you run a small- and medium-sized enterprise (SME) or a corporation, you must have a marketing strategy and marketing plan in place. Content marketing is a strategic approach that focuses solely on creating and distributing content that is consistent, relevant, and valuable. Paid content distribution has actually evolved over the years, as it includes […]

4 Reasons to Use Podcasts in Your Digital Marketing Strategy

Competition exists in every industry in the world. To beat your competition, you will have to rally all your strategies together to gain a competitive advantage, such as setting up a website alongside email marketing. Digital marketing has been at the forefront for many businesses to market themselves to their audiences. While there are various […]