Why Content Marketing is Important: 6 Frequently Asked Questions

why content marketing is important

Whether you run a small- and medium-sized enterprise (SME) or a corporation, you must have a marketing strategy and marketing plan in place. Content marketing is a strategic approach that focuses solely on creating and distributing content that is consistent, relevant, and valuable. The ability to distribute specific, intent based information is why content marketing […]

How does retargeting advertising work?

how does retargeting advertising work

It’s integral to remind all business owners and budding entrepreneurs about the importance of a marketing funnel, which portrays the customer’s journey from consumer to customer. But your efforts to convince more buyers shouldn’t stop after a client purchases from you.  It would help if you considered the method of retargeting as a way to […]

Why is Content Marketing Effective?

why is content marketing effective?

One of the most powerful marketing concepts that benefit businesses is content marketing. But why is content marketing effective? Many don’t realize that content marketing has countless positive effects on businesses, like video production companies. Many video production companies think that they don’t need a marketing plan. However, what they don’t know is that working […]

How to Create a Strong Brand Identity: A 3 Step Guide

how to create a strong brand identity

A consistent brand identity has the power to get your business off the ground, stay ahead from the competition, and help you make a mark in the industry. When crafting a solution to the question: “How to create a strong brand identity?” it is important to start from a 30,000 foot view. By creating a […]

5 Mistakes to Avoid in Your Content Distribution Plan

content distribution plan

Every day, a new piece of content emerges in the online world, and every minute, there are more than 400 hours of YouTube videos getting uploaded. There are millions of content posted on Instagram, and two million blog posts published daily. With more content drowning people daily, how can you ensure that your branded content […]

Video Marketing 2021: 4 Mistakes That Can Ruin Your Campaign

video marketing 2021

Digital marketing agencies have been saying it for years: you need to use video. In fact, we’ve written several articles on the various ways to use video in your blogs, Facebook ads, and email marketing, among others. The headline should read: Video Marketing 2021: Create more video! Videos are versatile tools that you can use to […]

4 Great Content Distribution Channels to Consider

content distribution channels

Coming up with content distribution channels is an important part of your digital marketing strategy, but the ways you share it can make or break your readership. You might think that uploading your content on Facebook will reach your target audience, but what if they actually eschew it in favor of Reddit? There’s no one […]

5 Facebook Advertising Tips To Make Your Sales Soar

5 Facebook advertising tips that will help your business sales soar

Facebook advertising takes more than just posting special promotions or captivating images of what you offer. To take your business to the next level, you need to learn how to advertise on Facebook properly. Want to see your sales soar? Stick with us and use our 5 Facebook advertising tips! People spend countless hours scrolling […]

The Top 3 Types of Media Content Distribution

media content distribution by podcast

Any business that wants to get more reach and interaction online must create more content. Content drives engagement with your target audience. The more people engage with your brand, the more they’ll learn about you. The more they get to know you, the more chances they’ll convert into actual customers or followers. Which is why knowing […]