What’s The Big Deal With OTT Advertising?

What's the deal with OTT advertising? All questions are answered here.

Work With The Best OTT Marketing Agency The pandemic will likely be further accelerating the use of digital devices and platforms throughout the world, making digital marketing media an omnipresent feature of our daily lives. As a result, business owners and marketing experts should keep up with changes in the newest digital landscapes to ensure […]

What is OTT Advertising? The Potential Impact on Marketers and Consumers

what is ott advertising

Modern consumer behavior is changing in many ways, from the way they procure services to how they digest media. If you are wondering “What is OTT advertising?” it is time to get familiar. The staple of American homes containing a large TV screen is no longer the main method of consuming media from brands and […]

How does advertising change in a world of OTT?

how does advertising change in a world of ott

Any full-service digital marketing company has to focus on its content distribution service, as this is where all sorts of growth come from during campaigns. As a marketing agency we are always focusing on finding answers to the question, “How does advertising change in a world of OTT?” Running an advertising service is a must-have […]

Debunking 4 Facebook Marketing Myths You Have Probably Heard

facebook marketing

The Facebook advertising platform is one of the most powerful internet marketing tools there is. It is the dream of every marketing professional in the world to have their marketing messages reach their target audience on the first try. With Facebook Ads, this is possible because of the targeted ads system that the social media […]

What are Google Responsive Search Ads?

google responsive search ads

Pondering the question, “What is a google responsive search ad?” Whenever you market your services on Google, there’s a lot to take in. You need to have proper SEO, make sure that your content has lots of keywords, and you need to be sure it ranks high enough to be seen. But another way to […]

Why Advertise on OTT and Pursue Content Marketing?

advertise on ott

Coming into the new year, your company or organization is no doubt already planning to sit down to form a new plan for marketing. Since practically everyone has moved their business online given the pandemic, it is more important than ever to be able to stand out. One of the best ways to go about […]

A Quick Introduction to Connected TV Advertising (OTT) and Its Advantages

connected tv advertising

With the rise of streaming media over recent years, cable television has seen a significant decline. Consequently, these trends are continuously changing the way people consume entertainment content.  This change in audience behavior also dealt a huge blow on the effectiveness of traditional TV as advertising platforms. They do not hold the same power that […]

3 Trends to Consider Before You Make Your 2021 OTT Digital Advertising Strategy

ott digital advertising

Despite the crisis the world is experiencing now, there is no denying that online platforms are continuously booming. In 2025, the over-the-top or OTT Digital advertising market is expected to reach 194 billion in value. In the United States alone, around 182 million people, or 64 percent of internet users, have at least one OTT […]

What is Brand Identity and Why It Is Essential for Your Business

What is brand identity?

Brand identity has become of greater importance in recent years due to trends in customer behavior and preferences. No longer do people want to buy from impersonal corporations that want nothing more than to make money. Instead, they want to buy from businesses that have personality or character that they can relate to. In other […]