Client Background
Based in Dallas, Texas, and working for clients nationwide LINKED, is an executive search firm that specializes in filling positions in many industries and professions.
The Problem:
LINKED website was outdated and in need of a more responsive design representative of their brand. Our website design checklist listed below helped us to update this website. LINKED wanted to showcase clients that they have worked with in an engaging way. They were also looking to engineer a better customer experience on the website by better organizing their pages to speak to their experience and service offerings. Additionally, as a website design company, we noticed that their website lacked proper schema and SEO indexing.
Pain Points
- Modernize website
- Optimize menu design
- Showcase previous clients
The Solution
We made recommendations based on their current site, shown below.
Action items we completed to solve pain points
- Combine menu items to simplify website
- Add consistent calls to action
- Showcase previous clients
- Enhance mobile design
- Basic indexing & SEO
The Results
We crafted a modern theme highlighting services and expertise. We consolidated the menu making for a more seamless and understandable customer experience. Basic SEO indexing was performed in order to rank the site for basic search terms such as “executive recruiting firm”, “outplacement services” and more.
Additionally we sped up the load speed of the site, showcased previous client logos and added clear calls to action.
Headline Results
- Enhanced customer experience
- Clear service offerings
- Enhanced brand perception
