Client Background
State Forty Eight is a clothing brand that was born out of a shared passion and appreciation for the great state of Arizona.
More than just an apparel line, State Forty Eight represents a lifestyle, a sense of community and is an expression of pride. From sports fans and outdoor explorers to the more fashion-forward, the homegrown brand offers gear for all thats both stylish and comfortable. Above all else, State Forty Eight is about redefining the status-quo and inspiring others to rise up and stand for something they believe in. So, wear it loud and wear it proud, and let the State Forty Eight logo serve as a reminder to proclaim your passions but never forget where you came from.
A professional commercial was just what they needed to increase their brand equity in Arizona even more.
The Problem:
Their 12 Days of SFE sale was coming up and they had no video creative to run ads or drive awareness about the promotion. To help boost awareness to the upcoming sale they wanted to create a minute long advertisement to run right after black Friday. Being presented with this opportunity with only 10 days we needed to write a script, create storyboards, lockdown a location, cast male and female actors, and block out dates available to shoot.
- No script / just ideas
- No storyboards
- No actors
The Solution:
We provided a custom video package that includes full crew, full lighting setups, camera operator, assistant, set dressing, audio set-ups, that would make for a successful shoot day.
Before shooting we had to craft a story working in close collaboration with Nicohlas of SFE to create a script that was in line with his vision, after a couple different revisions and a run through from our copywriter we were able to craft a video outline showing some sample shots to match the script that was crafted after getting an idea of what we were trying to shoot we created a storyboard that matched exactly what we outlined in our video outline. After all storyboards were approved we worked with Nicohlas to find different actors to fill in the roles we wrote out for them.
- Write Script
- Create Video Outline
- Create Storyboards
- Lockdown Actors
- Lockdown Location
The Results:
This video resulted in 6,248 views on YouTube and 1,923 on Instagram and was repurposed into ad creatives for the most successful Christmas sale in the businesses history.
This video resulted in over 75 hours of watch time and generated significantly more viewership than other SFE Youtube videos.
Furthermore, this video was repurposed into an advertising video creative. This ad creative was successful in driving a significant uptick in revenue leading into the black Friday special.
