Desert Drinks has amazing specialty snack products from candy to chips to drinks and everything in between.
Carrying brands like Fanta from Japan, Doritos from China, Kit Kats from Thailand and more, Desert Drinks is one of the largest specialty snack retailers on the west coast.
Desert Drinks needed social media content ideas brought to life. They needed to showcase their visually appealing and uniquely packaged products for social media and for their e-commerce website. Desert Drinks was not looking for simple photos, but rather creatively staged product photography to excite their audience about their products. In order to generate foot traffic to their store and sales online they knew they needed engaging and memorable content.
Our team devised social media content ideas and a plan to create daily social media content. Every 30 days we were supplied with 30 products. Our creative team would go through the following checklist in order to create content each month:
-Create social media content ideas and concepts for each product
-Create prop list for concepts
-Stage props & concept for each product
-Photograph each concept
-Post production for final imagery
-Final delivery of images
Part of our plan was to find props to pair with each product in order to enhance basic photos. For instance with fried chicken flavored Lays chips we would use a fried drumstick as a part of the photo concept. This attention to detail would help differentiate Desert Drinks social media and website content while continuing to keep their audience engaged and excited about new product drops.
Since starting to create content for Desert Drinks, engagement on social media has gone up 10%+ on average. Their social media following has risen dramatically and Desert Drinks is now expanding to a second location in Downtown Denver.
Because their content is so eye catching and professionally done, it has led many of Desert Drink’s digital audience to regard their brand as a household name. Furthermore the virality of their content has successfully driven hundreds to their brick and mortar stores for specific products they came across on social media.
If you need help concepting and bringing to life creative social media content ideas we are here to help! Schedule a brainstorm with our team!