How content creation & a product marketing brochure led to a deal with Space X

Client Background:

S2design is the in-house studio of Stone and Steel, the ultimate solution for architects designers and building owners.  Together we’re part of the Sloan family of companies, sharing more than a century of experience with water management fixtures and solutions. 

The Problem:

S2design launched a new portable hand washing station line called “The Wash Cube” during the pandemic and needed to showcase the product for possible corporate partnerships and vendors. S2design needed help showcasing the product in use, explaining the value proposition and creating an engaging brochure that would lead to sales. Below is the first iteration of the product marketing brochure that they created. They were aware it needed improvement, and were looking for help on enhancing the content and design presented.

Pain Points

1. Struggling to showcase “The Cube” product line in use
2. In need of copywriting to explain the value proposition of the product line
3. Looking for enhanced product marketing brochure to equip salespeople with sales collateral

The Solution:

Through our experience in digital marketing we understand that quality content needs to be created prior to distribution. Our recommendation was to stage a photoshoot at a venue where this product would be useful as well as hire actors to showcase the product in use. We utilized our copywriting staff to enhance product descriptions and provide copy to position S2design as leaders in innovation as well as hand washing.

Action Items

1. Stage on-location photoshoot showcasing product line in use
2. Stage in-studio photoshoot to create additional product imagery
3. Professional copywriting for product marketing brochure
4. Create new product marketing brochure using photoshoot imagery & copywriting

The Results:

We selected Sloan Park as the venue for the photoshoot as “The Cube” portable hand washing station would be a great addition to keep fans and staff safe and equipped with adequate handwashing. Additionally we shot “The Cube” product lines in our studio to create vector images. From there, we created a product brochure with specs, photos and professional copywriting. This brochure led to a successful vending partnership with the largest mobile sinks provider in the USA as well as orders with companies such as Space X. These pictures are also functioning for website and advertising images. 

Headline Results

1. Enhanced graphic design of product marketing brochure
2. High quality content for salespeople to leverage to attract new business
3. Distribution deal with largest mobile sink retail in the USA
4. Custom pieces created for countless businesses such as Space X
5. Imagery for website, vendor sales collateral and advertising creatives