Client Background:
Verizon-Authorized On communications is an authorized Verizon retailer that owns 2 Verizon locations. One location is in Scottsdale while the other location is in downtown Phoenix. Verizon Authorized, On Communications Consulting, originated in 2003, as a Verizon Master Agent. Through our evolution in technology, we have transformed to a multi-level Verizon Distributor, offering Business to Business, Expense and Management capabilities, across Mobility and Telecom Networks.
Our Verizon Retail stores operate 7 days a week, offering high quality personal service and the best deals in consumer Verizon. The Business Team specializes in Mobility Managed Services, across Mobile Expense, Mobile Device and Device Repair. All services include our Verizon Help and Procurement Desk, enhancing our value to your organization. Our business group provides a second layer of business accountability with Geotab Telematics, the leader in GPS Fleet Management. To complement our mobility value, we specialize in Voice Over Internet Telephony solutions. On Communications offers turnkey telephony deployment. Providing fixed and mobile internet solutions to support our VOIP network solutions.
The Problem:
Our client, Verizon Authorized – On Communications, had 2 new locations and no one in the nearby vicinity even knew about them. They needed a way to let their neighbors know that they’re open for business. They needed a way to generate foot traffic.
Pain Points
- Lack of store awareness
- Lack of digital storytelling
The Solution:
What better way to let everyone know than to show them? We created a video for each location.
Once the videos were completed, we served them across YouTube and OTT (advanced TV) to people who were searching for new phone plans or verizon stores within a 5 mile radius because we knew they were in need of generating foot traffic.
Solutions to Pain Points
- Tell business story via video
- Show video to prospective customers in similar geographic locations
The Results:
We reached the right audiences on the right channels with the right creative. Over 6 months, net profits from Google increased by 507%, which went from $5,087 per month to $30,892.
Overall, net profit saw all time highs after launching the videos. With the brand awareness, it not only drove increased profits from Google, but also email and other channels.
The above photo shows combined location results for Verizon’s increased net profits from Google by month from January 1, 2019 – December 31, 2019
Headline results of the impact that the solution had on the business:
- Spread awareness for new locations
- Video enhanced performance of marketing activities across ad channels and email
- Revenue from Google grew monthly to over $30,000
