The Ecommerce Website Redesign That Dramatically Increased Conversions

AZ Board Source is Arizona’s Original Cornhole Company and all of their products are made locally in Phoenix.
ecommerce website redesign

Client Background:

AZ Board Source is Arizona’s Original Cornhole Company and all of their products are made locally in Phoenix. They were in need of a Ecommerce website redesign. 

With over 25 years of carpentry experience, they are starting to become a household name when it comes to outdoor games in Arizona. Their games are built using only quality materials including premium grad 3/4 inch Russian birch wood, and their unique cornhole board box construction includes mitered edges and folding legs using no exposed hardware for easy storage and transport. 

The Problem:

AZ Board Source’s website was dealing with a few different problems in regards to their website. They were in need of an ecommerce website redesign. Their load speed was causing many users to bounce before exploring the website, the main menu was difficult to navigate and left users unable to filter types of products, and their website was dealing with some security issues include a missing SSL. Furthermore the website was housed on Square Space, however, the client wanted design optimizations and website functionality that was not possible with Square Space.

Pain Points

  1. Load Speed
  2. Outdated design
  3. Confusing main menu design
  4. Security issues
  5. Square space limitations
  6. Poor mobile browsing experience

The Solution:

We saw the opportunity to migrate the square space website to WordPress paired with WooCommerce. This allowed for faster load speed, more security, and the ability to further customize the design of the website. Additionally we focused on enhancing the mobile design so that visitors could easily view and purchase products on their mobile phone.

Our solutions:

  1. Migrate to WordPress and WooCommerce
  2. Complete ecommerce website redesign
  3. New product page and shopping cart layout
  4. Enhance mobile website interface

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The Results:

By optimizing the load speed and security AZ Board Source’s website visitor dwell time increased dramatically. By reorganizing the menu to focus on an organized shopping experience, we were successful in driving an increase in customer loyalty, mobile purchasing and overall conversion rate.

Before Ecommerce Website Redesign

After Ecommerce Website Redesign:

ecommerce website redesign

About The Client

AZ Board Source

Problem

Their load speed was causing many users to bounce before exploring the website, the main menu was difficult to navigate and left users unable to filter types of products, and their website was dealing with some security issues include a missing SSL.

Services Provided

Website Design

Results

By reorganizing the menu to focus on an organized shopping experience, we were successful in driving an increase in customer loyalty, mobile purchasing and overall conversion rate.

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