Call tracking google ads to the rescue: 4x ROI in 30 days, 13x ROI in 90 days

Ottawa was a brand new company and needed quick results. They needed a strategy that minimized expense and could create cash flow to invest in more marketing.

Client Background:

Ottawa Moving & Delivery is a moving company in Ottawa, Canada. They specialize in last minute corporate and residential moves. They have an amazing staff that prides themselves on providing fair and affordable rates for last minute movers. Call tracking google ads were a game changer for their marketing strategy.

The Problem:

Ottawa was a brand new company and needed quick results. SEO was out of the questions since this is something that takes a bit of time to start picking up traction. They didn’t have the budget for content since we were a country away so content marketing was a bit out of reach as well. This left them with a minimal amount of strategies available, something most startups can understand.

Pain Points:

  1. Startup with a startup budget
  2. No content to tell their story
  3. They’ve never advertised before and needed immediate ROI
  4. Not much content on the website

The Solution:

Since Ottawa Moving & Delivery deals with last minute purchase decisions and lacked content, we thought Google search would be the perfect solution. Although the cost per clicks are much more expensive, the conversion rate is much stronger, which allows for the ROI to be achieved.

We were also going to focus on phone calls since they know that they close 90% of people who call and talk for 2 minutes or longer. Knowing this, we setup call tracking google ads so we only counted 2 minute calls as conversions. 

Action items we completed to solve pain points: 

  1. Run search ads
  2. Focus on 2 minute calls
  3. Optimize what’s driving 2 minute phone calls

The Results:

The outcome was a campaign that drove 4x ROI. Once we had data to work with and optimize from, we quickly reduced the cost per conversion by 68%, which drove an ROI of 13x within 90 days all with the help of call tracking google ads.

Headline results: 

  1. 4x ROI month 1
  2. 13x ROI after 3 months
  3. Allowed for enough growth to invest into SEO
Google Ads case study

About The Client

Ottawa Moving & Delivery

Problem

Needed limited budget client acquisition strategy that would lead to 2+ minute phone calls.

Services Provided

Advertising, Reporting & analytics, Call tracking, Google PPC

Results

The outcome was a campaign that drove 4x ROI. Once we had data to work with and optimize from, we quickly reduced the cost per conversion by 68%, which drove an ROI of 13x within 90 days.

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