Ottawa Moving & Delivery is a moving company in Ottawa, Canada. They specialize in last minute corporate and residential moves. They have an amazing staff that prides themselves on providing fair and affordable rates for last minute movers. Call tracking google ads were a game changer for their marketing strategy.
Ottawa was a brand new company and needed quick results. SEO was out of the questions since this is something that takes a bit of time to start picking up traction. They didn’t have the budget for content since we were a country away so content marketing was a bit out of reach as well. This left them with a minimal amount of strategies available, something most startups can understand.
- Startup with a startup budget
- No content to tell their story
- They’ve never advertised before and needed immediate ROI
- Not much content on the website
Since Ottawa Moving & Delivery deals with last minute purchase decisions and lacked content, we thought Google search would be the perfect solution. Although the cost per clicks are much more expensive, the conversion rate is much stronger, which allows for the ROI to be achieved.
We were also going to focus on phone calls since they know that they close 90% of people who call and talk for 2 minutes or longer. Knowing this, we setup call tracking google ads so we only counted 2 minute calls as conversions.
Action items we completed to solve pain points:
- Run search ads
- Focus on 2 minute calls
- Optimize what’s driving 2 minute phone calls
The outcome was a campaign that drove 4x ROI. Once we had data to work with and optimize from, we quickly reduced the cost per conversion by 68%, which drove an ROI of 13x within 90 days all with the help of call tracking google ads.
- 4x ROI month 1
- 13x ROI after 3 months
- Allowed for enough growth to invest into SEO