B2B lead generation
EIC launched targeted lead campaigns and added strategic website forms, including Request Demo paths, to capture qualified demand.
Spartaco Tool Group case study
The Strategy Shift That Unlocked Spartaco’s Digital Potential
How full-funnel lead generation, reliable tracking, campaign restructuring, and business intelligence improved both eCommerce return and lead-generation efficiency.
Industrial toolsPaid media + business intelligence
696.49%
increase in ROAS
83.5%
reduction in cost per lead
$24.42
starting cost per lead
$4.03
ending cost per lead
Initial challenge
What was holding growth back.
!
No reliable system for measuring campaign performance or attributing results.
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No structured lead-generation program across the portfolio of brands.
!
Digital activity was not producing meaningful eCommerce revenue.
Solutions implemented
The operating changes behind the result.
Lead and sales tracking
Reliable tracking connected conversions to their sources and made channel performance measurable.
Campaign restructuring
Active campaigns were overhauled across targeting, creative, and keyword strategy.
Complete BI system
Custom dashboards gave each brand real-time visibility into the metrics used for budget and optimization decisions.
Highlighted results
Better visibility. Better decisions. Better outcomes.
eCommerce ROAS increased from 0.57 to 4.54 over the study period, a 696.49% increase.
Cost per lead fell from $24.42 to $4.03, an 83.5% reduction.
Spartaco gained a unified view of digital performance across Jameson Tools, Huskie Tools, and Ronin Power Ascender.
Conclusion
A unified strategy built around tracking, business intelligence, lead capture, and continuous optimization turned a scattered marketing operation into a more predictable growth engine.
Results are drawn from EIC’s source case study for the period described. Individual results vary and are not a guarantee of future performance.
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