Complete BI system
EIC deployed dashboards and real-time performance indicators so campaign decisions could be tied to business outcomes.
PrePass case study
From Guesswork to Growth: The BI Strategy That Changed Everything for PrePass
How a complete business intelligence system, a clear qualified-lead definition, and campaign restructuring helped PrePass scale qualified lead volume while sharply reducing cost.
Transportation technologyPaid media + business intelligence
99.8%
reduction in cost per qualified lead
1,200+
qualified leads in June
5
qualified leads in January
1,336x
growth in qualified opportunities reported in the source study
Initial challenge
What was holding growth back.
!
High campaign costs with little to no qualified return.
!
No visibility into the business results generated by advertising.
!
No shared definition of what counted as a qualified lead.
Solutions implemented
The operating changes behind the result.
Qualified-lead definition
The team established a clear qualification standard centered on companies with large truck fleets.
Campaign restructuring
Every active campaign was reviewed and restructured around the new measurement and qualification framework.
Data-driven optimization
Ongoing optimizations were based on qualified performance data rather than top-line lead volume alone.
Highlighted results
Better visibility. Better decisions. Better outcomes.
Qualified lead volume grew from an average of 5 in January to more than 1,200 in June within the client’s ISP 4 segment.
The source case study reports a 99.8% reduction in cost per qualified lead since the project began.
The new reporting layer gave the client real-time visibility into lead quality and campaign efficiency.
Conclusion
A clear strategy and a robust BI infrastructure turned an inefficient campaign program into a data-driven marketing operation focused on qualified outcomes.
Results are drawn from EIC’s source case study for the period described. Individual results vary and are not a guarantee of future performance.
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