• Products

    FLAGSHIP PRODUCTS

    • Professional Package
    • All Stars Package
    • Hall of Fame Package

    INDIVIDUAL PRODUCTS

    • Advertising
    • SEO
    • Content Production
    • Marketing Automation
    • Website Design
  • Meet the Team
  • Library

    CHECK OUR LIBRARY OF GOODIES

    Podcasts
    Blog
    Case Studies
    Testimonials
    Whitepaper
    Podcasts
    Justin Michael consulting sales
    Rise Grind Repeat

    Justin Michael has proven techniques for B2B businesses. Hundreds of companies agree. | RGR 096

    Read More →
    David Navarrete of Moneta De Sine joins us for episode 95 of Rise Grind Repeat.
    Rise Grind Repeat

    Named for the Roman goddess of memory, Moneta De Sine creates divine videos that work. | RGR 095

    Read More →
    SEE ALL PODCASTS
    Blog
    digital marketing statistics
    Latest Blogs

    Why You Should Outsource Your Digital Marketing to an Agency

    Read More →
    laptop
    Latest Blogs

    Going Digital: How to Grow Your Business with Digital Content

    Read More →
    SEE ALL BLOG POSTS
    Case Studies
    digital_billboard_advertising
    Advertising

    How Digital Billboard Advertising Increased Conversion Volume by over 100%

    Read More →
    website design checklist
    SEO

    The Website Design Checklist that took this Executive Search Company from ZERO to HERO

    Read More →
    SEE ALL CASE STUDIES
    Testimonials
    Content Production

    Clay Manley

    I’ve worked with some of the biggest and what’s considered the best marketing agencies in the world. My time in corporate, i’ve worked with all …

    Content Production

    Kurt Brown

    I’ve been working with Every Impression Counts for years now and they have helped me tremendously. From my website, marketing, podcasts and also social media …

    SEE ALL TESTIMONIALS
    Whitepaper

    Integrated
    Marketing
    What is an integrated marketing plan and how do I create an integrated marketing campaign of my own?
    SEE WHITEPAPER

    Importance
    of SEO
    Important SEO principles and the exact SEO plan that will take you to page one on Google search in 2020
    SEE WHITEPAPER
    SEE ALL WHITEPAPERS
  • Contact Us
LETS BRAINSTORM

The Top 3 Types of Media Content Distribution

media content distribution by podcast
Share on linkedin
Share on twitter
Share on facebook
  • Advertising, Latest Blogs
  • May 19, 2020

Any business that wants to get more reach and interaction online must create more content. Content drives engagement with your target audience. The more people engage with your brand, the more they’ll learn about you. The more they get to know you, the more chances they’ll convert into actual customers or followers. Which is why knowing which media content distribution to use is important.

You may have been familiar with this marketing strategy. It is still right and true, but did you know that every day, around 4.4 million blog articles are posted online? It means no matter how many posts you create, without the right strategy, it would be impossible for you to be seen or discovered by a new audience. 

One way to address this is by media content distribution. 

What is media content distribution?

Media Content Distribution: What is it and how to add it to your social strategy.

Media content distribution is the way to promote your content on to different channels like Facebook, Instagram, Twitter, YouTube, etc. A smart distributor will often take one piece of content and reuse it in different media formats like video, photos, or info graphs.

Creative agencies use what is called the COPE method: Create Once, Publish Everywhere. 

This method increases the likelihood that the content will reach a larger target audience by tapping into various platforms and mediums. It may occur in different domains and across different brands too.

3 Types of Media Content Distribution Missing In Your Strategy

  1. Promotional Outreach: It is the organic way of promoting your content. For more people to see your blog post, you need more reliable domains or individuals to mention or post back-links to your blog. One way of doing this is nicely asking people to share or promote your content. They can share your blog link on their Facebook pages or mention it on their Twitter posts. Another way to do it is by buying back-links. Some online publications offer this service where you pay a certain amount for them to re-post your content.
  2. Co-Marketing Project: From the term co-marketing, this is one type of content distribution where you work with another brand in both producing and distributing the content. In this relationship, both brands promote the content and share the results of the promotion. It is also designed to deliver better results with lesser work since two different brands work together.
    Brands involved do not necessarily need to create new content for this type of distribution. They can be creative in repurposing existing content and tweaking them to meet their current goals and needs. 
    Before entering a co-marketing project, however, each brand should be specific and clear with its target and expectations.  
  3. Repurposing: Another way of distributing your content online is by repurposing it to become another piece of content. Not all your target market loves to read blog posts or watch videos. You can take the existing information you have and create new content based on it.
    For example, you can create an info graph or a short educational video out of your existing blog post and share it on your other platforms.
    If you have a podcast episode, like Rise Grind Repeat, to promote, you can create a blog post or a graphic post about it and share it on your other platforms. This way, you get to promote your brand and the same message while targeting a new set of audience.

Conclusion

The online world is currently overflowing with content that even the top-most brands have the risk of not getting any engagement or interaction from their followers. Properly distributing your content online can prevent your post from getting lost in the black internet hole. To make it more effective, research and determine the proper channels and medium that would work for you.

We’re a media content distribution agency based in Arizona, if you need help strategizing, get in touch with us today at EIC Agency.

PrevPreviousEngaging Email Campaign Services: How To Use Video To Drive Engagement
Next5 Facebook Advertising Tips That Make Your Sales Soar – Our GuideNext
Share on linkedin
Share on twitter
Share on facebook
eic_logo_white

Work with us and make
Every Impression Count!

Privacy statement

Contact Us

  • 2210 S Mill Ave Suite 7
    Tempe, AZ 85282
  • dustin@eic.agency
  • 480-999-5445
Linkedin
Instagram
Facebook
Youtube
Spotify
Apple

Products

  • Integrated Marketing Packages
  • Marketing Automation
  • Content Production
  • SEO
  • Advertising
  • Website Design

Library

  • Case Studies
  • Testimonials
  • Sizzle Reel
  • Podcasts
  • Blogs
  • Webinars

All rights reserved by EIC.agency

created & developed by EIC.agency | Phoenix AZ 2020

A Taste Of What We've Done