• Products

    FLAGSHIP PRODUCTS

    • Professional Package
    • All Stars Package
    • Hall of Fame Package

    INDIVIDUAL PRODUCTS

    • Advertising
    • SEO
    • Content Production
    • Marketing Automation
    • Website Design
  • Meet the Team
  • Library

    CHECK OUR LIBRARY OF GOODIES

    Podcasts
    Blog
    Case Studies
    Testimonials
    Whitepaper
    Podcasts
    Justin Michael consulting sales
    Rise Grind Repeat

    Justin Michael has proven techniques for B2B businesses. Hundreds of companies agree. | RGR 096

    Read More →
    David Navarrete of Moneta De Sine joins us for episode 95 of Rise Grind Repeat.
    Rise Grind Repeat

    Named for the Roman goddess of memory, Moneta De Sine creates divine videos that work. | RGR 095

    Read More →
    SEE ALL PODCASTS
    Blog
    digital marketing statistics
    Latest Blogs

    Why You Should Outsource Your Digital Marketing to an Agency

    Read More →
    laptop
    Latest Blogs

    Going Digital: How to Grow Your Business with Digital Content

    Read More →
    SEE ALL BLOG POSTS
    Case Studies
    digital_billboard_advertising
    Advertising

    How Digital Billboard Advertising Increased Conversion Volume by over 100%

    Read More →
    website design checklist
    SEO

    The Website Design Checklist that took this Executive Search Company from ZERO to HERO

    Read More →
    SEE ALL CASE STUDIES
    Testimonials
    Content Production

    Clay Manley

    I’ve worked with some of the biggest and what’s considered the best marketing agencies in the world. My time in corporate, i’ve worked with all …

    Content Production

    Kurt Brown

    I’ve been working with Every Impression Counts for years now and they have helped me tremendously. From my website, marketing, podcasts and also social media …

    SEE ALL TESTIMONIALS
    Whitepaper

    Integrated
    Marketing
    What is an integrated marketing plan and how do I create an integrated marketing campaign of my own?
    SEE WHITEPAPER

    Importance
    of SEO
    Important SEO principles and the exact SEO plan that will take you to page one on Google search in 2020
    SEE WHITEPAPER
    SEE ALL WHITEPAPERS
  • Contact Us
LETS BRAINSTORM

5 Valuable Benefits of Using a CRM System for Your Business

CRM illustration
Share on linkedin
Share on twitter
Share on facebook
  • Latest Blogs, Marketing Automation
  • July 14, 2020

Even for startups, running a business can get chaotic right from the beginning. In between keeping track of transactions, following up on sales opportunities, recording customer complaints, and even managing customer complaints, you may find it impossible to keep up without stretching yourself too thin. 

If you’re having such problems, this is where you will benefit from using a Customer Relationship Management (CRM) system. Implementing CRM not only streamlines your processes, but it also leaves room for you to improve on certain areas of your business that would otherwise be left on the backburner. 

In this article, we will share five valuable benefits of using a CRM system for your business:

1. Organized Internal Communication  

Good CRMs will give you a structured way of communicating with your employees. While it is particularly useful for huge enterprises catering to clients around the world, it is also useful for small to medium businesses with members working remotely. Instead of using a separate app for communication, you can use a CRM to streamline your communications and present them alongside pertinent information related to your processes. 

2. Enhanced Customer Service

CRMs can help you better the customer experience by storing essential data, such as preferences, past purchases, history of interactions, or specific information relating to cases. This helps you by presenting them in a way that makes it easier for you to decide on an appropriate action without scouring for information, which is a common situation in organizations that forgo the use of CRMs. As a result, you will have a faster turnaround time of cases and improved ability to resolve issues. 

3. Improved Customer Retention 

In some cases, improved customer retention is a direct byproduct of excellent customer service. Depending on your industry, customer service can be an integral part of your overall marketing strategy. This is particularly applicable to companies that rely on a subscription model, where profits rely on monthly payments instead of a single purchase. In this case, being able to say that you have an excellent customer service directly translates to continued revenue. 

4. Advanced Marketing Performance

Another benefit of understanding your customers better is improving your marketing efforts. Because you have ample information about your clients’ needs, you are better able to respond through improved copies, promotions, and other engagement strategies. The more you know about your present customers, the more ways you can engage with them and reach more people.  

5. Increased Valuable Information

In a nutshell, CRM enables you to gather all the information you need in one centralized location. This makes it easier for executives to analyze the performance of certain segments or of the company as a whole. The ability to pinpoint specific segments of information or summarizing whole chunks of data effectively leads to better report generation, and better reports lead to better decision making. 

Conclusion

Ultimately, CRMs are a way to efficiently gather, process, and store data. The only downside to them is the learning curve, which can be intimidating for many first-time users. However, when given time, CRMs are powerful solutions that can give your business an edge over the competition. 

On the other hand, if you do not have the time to learn the intricacies of such a system, then working with a professional company will be your best bet. This effectively helps free up your time so that you can focus on your core business tasks.

EIC Agency is a content distribution agency in Arizona that handles everything from content generation and distribution to measurement. If you want to understand what makes your prospects tick, get in touch with us today to see how we can help!

PrevPrevious6 Costly Facebook Ads Mistakes That You Should Avoid
Next5 To-Dos for Creating a Successful Business Podcast – Our GuideNext
Share on linkedin
Share on twitter
Share on facebook
eic_logo_white

Work with us and make
Every Impression Count!

Privacy statement

Contact Us

  • 2210 S Mill Ave Suite 7
    Tempe, AZ 85282
  • dustin@eic.agency
  • 480-999-5445
Linkedin
Instagram
Facebook
Youtube
Spotify
Apple

Products

  • Integrated Marketing Packages
  • Marketing Automation
  • Content Production
  • SEO
  • Advertising
  • Website Design

Library

  • Case Studies
  • Testimonials
  • Sizzle Reel
  • Podcasts
  • Blogs
  • Webinars

All rights reserved by EIC.agency

created & developed by EIC.agency | Phoenix AZ 2020

A Taste Of What We've Done