Podcasts have grown in popularity in the last few years, but they’re still relatively uncommon for business owners. Most people associate podcasts with internet personalities and celebrities, but the truth is that this type of media can be put to great use in business.
When used to its full potential, a podcast for business can help extend your reach, strengthen your position as a thought leader, and influence your audience to think a certain way. Ultimately, it’s a way for you to promote your products and services.
That being said, you can’t just get into podcasts haphazardly and expect to see results. You need to be thoughtful about your decisions to ensure success. Here’s what you can do to serve as your guide:
1. Set your goals
The first thing you should do in any venture is to identify and set goals. This can be to provide value to your customers or to increase awareness of a specific product. The goals are up to you, but the real reason you want to set them up is to ensure that all your efforts are not wasted; that they all point towards the same objectives.
2. Identify the audience
You should not consider every single person on earth as an audience. People have different preferences, and throwing your podcasts at them does not mean that they will be interested. If you generalize your podcasts to fit everyone’s tastes, you are going to get lost in a sea of podcasts.
To make sure your podcasts make a difference, focus on a niche, such as those you already work with. While it might be a small group, it nevertheless consists of the people who already care about what you do.
3. Choose a platform
You must choose the right platform for your podcasts, which is generally set as a subdomain to your main website for SEO purposes. The platform will let your audience listen to your podcasts and also subscribe to access more content.
Having a platform set up will allow your audience to have more access to your podcast and any related content. They can also use it to leave comments about the podcast and share it with their family and friends.
4. Promote your podcast
You will need to promote your podcast. Otherwise, it is going to go unnoticed, leaving you wondering what you did wrong.
With that in mind, have your marketing team help you to create ads and the like to showcase your podcast. This will boost your audience’s awareness of its existence, allowing you to enjoy plenty of engagement right from the beginning.
5. Track the stats
Once your podcast is out there, you must track its stats, including downloads, unique listeners, average listen time, and so on.
These stats will show you how useful your podcasts are and how effective it is at achieving your goal. More importantly, the stats will show you whether any improvements can be made.
Other than the points above, there are other things you will have to do, such as deciding who should be the one producing your podcasts and how you want to distribute it.
Nevertheless, the more time you take to carefully consider all the aspects of the podcast and carry out the necessary actions to address them all, the likelier it is that your efforts will pay off!
If you have not started a business podcast just yet, consider doing so. It will help you bring more awareness to your brand and achieve many other goals, such as boosting your bottom line.
Do you need help from a digital marketing agency in Arizona to create quality business podcasts to achieve your goals? EIC Agency offers a variety of services, podcast-production included! Get in touch with us today.