• Products

    FLAGSHIP PRODUCTS

    • Professional Package
    • All Stars Package
    • Hall of Fame Package

    INDIVIDUAL PRODUCTS

    • Advertising
    • SEO
    • Content Production
    • Marketing Automation
    • Website Design
  • Meet the Team
  • Library

    CHECK OUR LIBRARY OF GOODIES

    Podcasts
    Blog
    Case Studies
    Testimonials
    Whitepaper
    Podcasts
    Justin Michael consulting sales
    Rise Grind Repeat

    Justin Michael has proven techniques for B2B businesses. Hundreds of companies agree. | RGR 096

    Read More →
    David Navarrete of Moneta De Sine joins us for episode 95 of Rise Grind Repeat.
    Rise Grind Repeat

    Named for the Roman goddess of memory, Moneta De Sine creates divine videos that work. | RGR 095

    Read More →
    SEE ALL PODCASTS
    Blog
    digital marketing statistics
    Latest Blogs

    Why You Should Outsource Your Digital Marketing to an Agency

    Read More →
    laptop
    Latest Blogs

    Going Digital: How to Grow Your Business with Digital Content

    Read More →
    SEE ALL BLOG POSTS
    Case Studies
    digital_billboard_advertising
    Advertising

    How Digital Billboard Advertising Increased Conversion Volume by over 100%

    Read More →
    website design checklist
    SEO

    The Website Design Checklist that took this Executive Search Company from ZERO to HERO

    Read More →
    SEE ALL CASE STUDIES
    Testimonials
    Content Production

    Clay Manley

    I’ve worked with some of the biggest and what’s considered the best marketing agencies in the world. My time in corporate, i’ve worked with all …

    Content Production

    Kurt Brown

    I’ve been working with Every Impression Counts for years now and they have helped me tremendously. From my website, marketing, podcasts and also social media …

    SEE ALL TESTIMONIALS
    Whitepaper

    Integrated
    Marketing
    What is an integrated marketing plan and how do I create an integrated marketing campaign of my own?
    SEE WHITEPAPER

    Importance
    of SEO
    Important SEO principles and the exact SEO plan that will take you to page one on Google search in 2020
    SEE WHITEPAPER
    SEE ALL WHITEPAPERS
  • Contact Us
LETS BRAINSTORM

5 To-Dos for Creating a Successful Business Podcast – Our Guide

microphone in podcast recording studio
Share on linkedin
Share on twitter
Share on facebook
  • Content Production, Latest Blogs
  • July 14, 2020

Podcasts have grown in popularity in the last few years, but they’re still relatively uncommon for business owners. Most people associate podcasts with internet personalities and celebrities, but the truth is that this type of media can be put to great use in business.

When used to its full potential, a podcast for business can help extend your reach, strengthen your position as a thought leader, and influence your audience to think a certain way. Ultimately, it’s a way for you to promote your products and services.

That being said, you can’t just get into podcasts haphazardly and expect to see results. You need to be thoughtful about your decisions to ensure success. Here’s what you can do to serve as your guide:

1. Set your goals

The first thing you should do in any venture is to identify and set goals. This can be to provide value to your customers or to increase awareness of a specific product. The goals are up to you, but the real reason you want to set them up is to ensure that all your efforts are not wasted; that they all point towards the same objectives.

2. Identify the audience

You should not consider every single person on earth as an audience. People have different preferences, and throwing your podcasts at them does not mean that they will be interested. If you generalize your podcasts to fit everyone’s tastes, you are going to get lost in a sea of podcasts.

To make sure your podcasts make a difference, focus on a niche, such as those you already work with. While it might be a small group, it nevertheless consists of the people who already care about what you do.

3. Choose a platform

You must choose the right platform for your podcasts, which is generally set as a subdomain to your main website for SEO purposes. The platform will let your audience listen to your podcasts and also subscribe to access more content.

Having a platform set up will allow your audience to have more access to your podcast and any related content. They can also use it to leave comments about the podcast and share it with their family and friends.

4. Promote your podcast

You will need to promote your podcast. Otherwise, it is going to go unnoticed, leaving you wondering what you did wrong.

With that in mind, have your marketing team help you to create ads and the like to showcase your podcast. This will boost your audience’s awareness of its existence, allowing you to enjoy plenty of engagement right from the beginning.

5. Track the stats

Once your podcast is out there, you must track its stats, including downloads, unique listeners, average listen time, and so on.

These stats will show you how useful your podcasts are and how effective it is at achieving your goal. More importantly, the stats will show you whether any improvements can be made.

Conclusion

Other than the points above, there are other things you will have to do, such as deciding who should be the one producing your podcasts and how you want to distribute it.

Nevertheless, the more time you take to carefully consider all the aspects of the podcast and carry out the necessary actions to address them all, the likelier it is that your efforts will pay off!

If you have not started a business podcast just yet, consider doing so. It will help you bring more awareness to your brand and achieve many other goals, such as boosting your bottom line.

Do you need help from a digital marketing agency in Arizona to create quality business podcasts to achieve your goals? EIC Agency offers a variety of services, podcast-production included! Get in touch with us today.

PrevPrevious5 Valuable Benefits of Using a CRM System for Your Business
Next4 Distribution Channels to Consider for Your ContentNext
Share on linkedin
Share on twitter
Share on facebook
eic_logo_white

Work with us and make
Every Impression Count!

Privacy statement

Contact Us

  • 2210 S Mill Ave Suite 7
    Tempe, AZ 85282
  • dustin@eic.agency
  • 480-999-5445
Linkedin
Instagram
Facebook
Youtube
Spotify
Apple

Products

  • Integrated Marketing Packages
  • Marketing Automation
  • Content Production
  • SEO
  • Advertising
  • Website Design

Library

  • Case Studies
  • Testimonials
  • Sizzle Reel
  • Podcasts
  • Blogs
  • Webinars

All rights reserved by EIC.agency

created & developed by EIC.agency | Phoenix AZ 2020

A Taste Of What We've Done