Every day, a new piece of content emerges in the online world, and every minute, there are more than 400 hours of YouTube videos getting uploaded. There are millions of content posted on Instagram, and two million blog posts published daily. With more content drowning people daily, how can you ensure that your branded content gets noticed?
The secret lies in finding the right people you are talking to and targeting them the right way. At the same time, it is also vital that you steer clear of various content marketing mistakes that could be hurting your efforts for desired results.
In this article, we will share five reasons your content distribution is failing:
Mistake 1: Assuming that your audience will be drawn to your content
Just because you poured your heart and soul into producing an amazing video, well-written eBook, or beautiful graphics does not guarantee your audience will watch, buy, or click it. Although this reality is sad to admit, your talent and how well you excel in what you do is not always enough.
You need to mix different types of strategies and techniques to get the crowd’s attention. Once you find the right and loyal people that would resonate with you, and you developed a strong relationship with them, that’s when you can start relying on your talents.
Mistake 2: Publishing your content on the wrong platform
Another common mistake done by creators is choosing the wrong platform when distributing content. For example, if you are planning to release fun videos targeting teenagers, LinkedIn is not the best platform to do so. Knowing that you should put your work out there to get noticed is the first step, but finding the right venue is another. Be sure to find where your audience is and the right platform where you will find them.
Mistake 3: Relying solely on SEO for visibility
SEO has been helpful to so many businesses online. It is the method marketers commonly use when they want to build organic searches. Yet, it is not the only tactic that you should rely on. You will achieve better results if you mix it with other marketing efforts or strategies.
Mistake 4: Failing to have a specific goal
Keep in mind that you will achieve nothing if you do not assign yourself a specific goal. Be detailed with the number and be precise with who you want to reach. That way, you have a basis on how to proceed with your next content plans.
Mistake 5: Lacking sufficient research
Most content creators do not know how to proceed with their distribution or promotion process. To be successful in this field, you need to do your research. Not knowing where to post their content and how to promote it will leave you struggling for a long time.
Researching about your target people and finding answers to your questions would be a significant first step towards your content distribution success.
How to Avoid Making Content Distribution Mistakes
In your effort to gain success, you need to start by answering these three questions:
- “Who is my audience?”
- “What do I want to achieve?”
- “What should I do to achieve it?”
Once you have all the answers you need and determine the platforms to use, you can plan your next steps in detail. At the same time, be sure to choose the most viable distribution method for you and wait for the positive changes.
If you think you are guilty of any of the mentioned mistakes, do not be disheartened. The great thing about the digital world is that it is a trial-and-error process until you find the right method that would work for you. Remember that making mistakes does not mean starting from scratch. You will begin again but with additional knowledge of the past mistakes.
If you have difficulties in your distribution efforts, rest assured that we are here for you. We are a digital marketing company that offers content distribution services in Arizona to improve your reach strategically. Get in touch with us today to see how we can help!