One of the biggest trends shaping advertising right now is the exponential growth of streaming video viewership. In fact, streaming makes up a huge chunk of internet traffic right now because of the way the pandemic shifted more people into online services.
Since streaming has now become the new way of experiencing TV, a relatively new kind of advertising called OTT has taken over traditional TV commercials. OTT is slowly becoming part of every digital marketing agency’s arsenal because of its rising popularity. However, a lot of people are still in the dark about OTT and how it works. Here’s what you need to know to understand it.
What is OTT?
Over-the-top advertising (OTT) is a type of advertising delivered directly to viewers over the internet through streaming video services or devices such as smart TVs, HDMI sticks like Roku or even smartphones. The term “over-the-top” comes from the ability to bypass traditional TV providers that control media distribution. This gives advertisers more freedom to reach their audiences directly. OTT is usually presented in large format with sound, and its unskippable nature offers an unparalleled impact on viewers and advertisers.
If your goal is to modernize your marketing strategies, here are five benefits of using OTT advertising strategies for your ad campaigns.
1. Massive Reach
By 2022 streaming service subscribers are expected to grow to over 198 million people. That’s a lot of reach for just one type of advertising medium, which means your ability to cut through all the noise online will become much more important. OTT is a haven for any digital marketing agency because of its massive number of users on streaming services.
2. Reaching Communities
Anyone planning to launch an ad campaign regardless of the platform will always consider the geographic area, demographic, and the topic to advertise the business. With OTT, you get to select all of these and be able to reach communities you want to connect with.
Compared to cable TV, this is a tremendous advantage. By giving you the option to reach the right audience at scale, you get to leverage your advertising. It’s like turning TV ads into a social media ad campaign.
3. Dynamic Creatives
OTT platforms are inherently designed to deliver and stream quality content to all their viewers. Besides targeting the right audience, you also get to serve ads based on interests if the platform supports granular targeting. Most OTT platforms that exist today are continuously improving their targeting capabilities, which you can take advantage of.
4. Launch Campaigns
Launching live campaigns online will have an unprecedented advantage if you tie them with your OTT advertising. By layering your content and social media with OTT ads, you’re effectively amplifying your reach and results faster than ever before.
5. Budgeting Options
The beauty of OTT advertising is it can accommodate businesses from almost any industry out there. OTT has the ability to track the number of views and targeting, which allows you to have more budgeting options. This works well with any business’ goal of getting more results while reducing costs.
These benefits of using OTT advertising are the next step to modernizing all your marketing efforts. In the digital age, it’s crucial to always move forward to modernize marketing, so you don’t get left behind. By staying ahead of the competition, you’re getting one step closer to success.
EIC Agency is not your average digital marketing agency. We offer services that maximize conversions and make lasting impressions on your customers. By leveraging modern marketing strategies, we make it easy for you to reach your business goals. Make every impression count by partnering with us today!