Many corporations struggle with putting out high-quality, engaging content, and for a good reason. Given the nature of both your business and your audience, it’s much more challenging to put out a steady stream of content that’s easily digestible compared to lifestyle, food, or fashion brands. With corporate, you’ll have to think bigger and more creatively.
However, plenty of subject matter experts, executives, and sales reps possess a wealth of industry expertise and excellent blogging material. The problem is that they’ve never gotten around to writing a blog post or know how to make it sound compelling. Your company has probably brainstormed many exciting ideas for your content, but you probably aren’t sure when it comes to putting it into writing.
Luckily, we have a few tips that will help you level up your content writing skills. Here are four ways to create captivating content that is sure to attract and engage your readers:
1. Tailor Your Posts to Your Audience
One of the best ways to make sure that your audience reads your content is to write specifically for them. If they can’t relate to your posts or see the value in them, then you’ll be wasting valuable potential with each great idea you put out there that wasn’t executed properly. It’s essential to know whom you’re selling to and create content that resonates with them; if you’re not sure about who your audience is, you’ll want to take a step back and do further research before going forward with your corporate blog posts.
2. Make Your Content Easily Readable
If you’ve found an exciting idea to share with your audience, you’ll have to make sure they stick around to read the whole thing. Keeping your content consistent is essential, but making sure it’s readable is another. Few people are willing to slog through articles, however well-written and exciting they are, that are beyond 1,000 words. The sweet spot is anywhere between 400 to 1,000, as quick and easy reads often enjoy the most readership. It’s also best to section your posts and put headers so that readers can keep track of what you’re discussing.
However, for your audience to read your blog posts, you’ll have to make sure they click on it in the first place. Choose a captivating title and lead paragraph to entice your readers into viewing your post. However, make sure you don’t promise anything in your title that your post doesn’t deliver.
3. Contribute Unique and Useful Ideas
Depending on your field, there may be a knowledge gap that you’re poised to fulfill. It’s a valuable opportunity to position you as a thought leader in your industry, so seize this chance to write posts that are useful and valuable. Each post must change your reader’s perception, whether it’s an issue, a product, or a concept. It must also be shareable to take advantage of your audience’s network, as it can improve your brand visibility.
4. Optimize Your Content
Lastly, you’ll want to make sure that your blog posts factor in search engine optimization or SEO. Your titles must be catchy while paying attention to SEO algorithms essential for ranking your article high on search engines. Make sure to include your keywords in your title, but avoid stuffing your content with them, which can negatively impact your rankings. Don’t forget to include a call to action, as it will guide your readers towards the next step, such as contacting you for more information or signing up for a newsletter. If you’re having trouble navigating this, a content distribution service can give you the help you need.
Although you might have felt intimidated by the world of corporate blog posts, there are many ways to make the process more comfortable for your company. You probably have numerous ideas that are sure to captivate your audience; all you need is the right execution. With these four tips, you’ll be on your way to creating exciting blog posts that your readers are sure to click!
EIC Agency is a digital marketing company specializing in working with businesses like yours to improve your brand identity, content production and distribution, and measurement services. Our expertise with analytics can help you turn curious prospects into loyal customers. Contact us today to find out how we can help your business thrive!